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CompanyProfle
Also, the company trains agents to sell to alternative
industries where the competition is less intense, agent
knowledge and solid relationships are valued over
discounts and gimmicky pricing schemes, and long-
term partnerships with sustained or growing revenues
are more attainable. The upshot is agents who are less
preoccupied with hitting quick sales targets and more
ISO/MLS contact: oriented toward long-term growth, Nonni pointed out.
Jamie Nonni
Co-founder and CEO According to Nonni, over 50 percent of Nationwide's
207-510-6677, ext. 5210 merchants are from nontraditional market sectors,
including business-to-business, health care, automotive,
jamie.nonni@getnationwide.com parking, government and education. He reported that
www.nationwidepaymentsolutions.com the company's merchants average $250,000 in annual
processing, largely stemming from accounts in the
Growth driven by alternative merchant space. "We train our salespeople
how to write deals with less competition, and with better
retention and margins," he said.
proprietary technology, Technological innovations for superior service
astute agents Nonni has watched Nationwide transition from a
"merchant services company that sells technology, to
a technology company that sells merchant services."
Nationwide has its own gateway product, for example,
ccording to Nationwide Payments LLC co- and integrates its payment technology with third-party
founder and Chief Executive Officer Jamie software.
Nonni, Nationwide's history of steady portfo-
A lio and revenue growth owes itself to knowl- Much of Nationwide's proprietary technology is aimed
edgeable salespeople, excellent customer service and an at merchants in need of specialized services, Nonni said.
expanding, specialized platform of high-end, proprietary One example is the technology to support automated
technology. parking modules at parking garages; another is email
invoices with "click buttons" that route customers to a
Founded in 2002, Nationwide has made it four times to payment page online, intended for utility companies and
the Inc. 5000 ranking of fastest growing companies in other firms that have traditionally relied on paper billing.
the United States. "It's very rare [being ranked four times
in the Inc. 5000]; I think very few companies have that Nationwide also uses its billing system to bill merchants,
track record," Nonni said. "The key is that our growth which gives agents multiple options in how they negotiate
has been slow but consistent, with no big jumps. I've pricing arrangements, Nonni said. He added that the
seen many companies grow too big too suddenly, which company recently implemented an interchange cost-plus
find themselves lacking the framework to deal with the billing model, but agents have significant flexibility to
challenges of big business. But we've kept it controlled." determine and apply different levels and rates within that
scheme.
The company of 65 in-house employees and over 120 sales
agents began with 13 in-house employees and a simple At its 12-year anniversary sales conference near the end
goal: to provide superior customer service in an industry of 2014, Nationwide Payments is changing its corporate
where "merchant support was often sub-par," Nonni said. logo and officially changing its name from Nationwide
"Customer service has been making a comeback in our Payment Solutions to Nationwide Payments (although
industry, but we've felt from day-one that this is not an Nonni said company officials are already using the name
area you want to try to save money on." Nationwide Payments).
Long-term relationships for steady growth
"The fresh logo and name change represent this transition
Nationwide focuses on cultivating long-term relationships of dynamic growth driven by new technology," Nonni
with sales agents; 80 percent have stayed with the said. "It's an indication of the direction we're looking
company five years or more, and many have been with to continue to take, which is further developing a rich
the company since it was formed, Nonni reported. He pipeline of products and services that, assisted by a
added that Nationwide aims to align its long-term goals strong and dedicated field of sales agents, can continue
with those of its agents, so that the two are working in to feed our steady climb."
harmony; the company regularly solicits agents' feedback
and incorporates their input into its sales policies.
38
Also, the company trains agents to sell to alternative
industries where the competition is less intense, agent
knowledge and solid relationships are valued over
discounts and gimmicky pricing schemes, and long-
term partnerships with sustained or growing revenues
are more attainable. The upshot is agents who are less
preoccupied with hitting quick sales targets and more
ISO/MLS contact: oriented toward long-term growth, Nonni pointed out.
Jamie Nonni
Co-founder and CEO According to Nonni, over 50 percent of Nationwide's
207-510-6677, ext. 5210 merchants are from nontraditional market sectors,
including business-to-business, health care, automotive,
jamie.nonni@getnationwide.com parking, government and education. He reported that
www.nationwidepaymentsolutions.com the company's merchants average $250,000 in annual
processing, largely stemming from accounts in the
Growth driven by alternative merchant space. "We train our salespeople
how to write deals with less competition, and with better
retention and margins," he said.
proprietary technology, Technological innovations for superior service
astute agents Nonni has watched Nationwide transition from a
"merchant services company that sells technology, to
a technology company that sells merchant services."
Nationwide has its own gateway product, for example,
ccording to Nationwide Payments LLC co- and integrates its payment technology with third-party
founder and Chief Executive Officer Jamie software.
Nonni, Nationwide's history of steady portfo-
A lio and revenue growth owes itself to knowl- Much of Nationwide's proprietary technology is aimed
edgeable salespeople, excellent customer service and an at merchants in need of specialized services, Nonni said.
expanding, specialized platform of high-end, proprietary One example is the technology to support automated
technology. parking modules at parking garages; another is email
invoices with "click buttons" that route customers to a
Founded in 2002, Nationwide has made it four times to payment page online, intended for utility companies and
the Inc. 5000 ranking of fastest growing companies in other firms that have traditionally relied on paper billing.
the United States. "It's very rare [being ranked four times
in the Inc. 5000]; I think very few companies have that Nationwide also uses its billing system to bill merchants,
track record," Nonni said. "The key is that our growth which gives agents multiple options in how they negotiate
has been slow but consistent, with no big jumps. I've pricing arrangements, Nonni said. He added that the
seen many companies grow too big too suddenly, which company recently implemented an interchange cost-plus
find themselves lacking the framework to deal with the billing model, but agents have significant flexibility to
challenges of big business. But we've kept it controlled." determine and apply different levels and rates within that
scheme.
The company of 65 in-house employees and over 120 sales
agents began with 13 in-house employees and a simple At its 12-year anniversary sales conference near the end
goal: to provide superior customer service in an industry of 2014, Nationwide Payments is changing its corporate
where "merchant support was often sub-par," Nonni said. logo and officially changing its name from Nationwide
"Customer service has been making a comeback in our Payment Solutions to Nationwide Payments (although
industry, but we've felt from day-one that this is not an Nonni said company officials are already using the name
area you want to try to save money on." Nationwide Payments).
Long-term relationships for steady growth
"The fresh logo and name change represent this transition
Nationwide focuses on cultivating long-term relationships of dynamic growth driven by new technology," Nonni
with sales agents; 80 percent have stayed with the said. "It's an indication of the direction we're looking
company five years or more, and many have been with to continue to take, which is further developing a rich
the company since it was formed, Nonni reported. He pipeline of products and services that, assisted by a
added that Nationwide aims to align its long-term goals strong and dedicated field of sales agents, can continue
with those of its agents, so that the two are working in to feed our steady climb."
harmony; the company regularly solicits agents' feedback
and incorporates their input into its sales policies.
38
