Page 45 - gs150801
P. 45
Education
solutions as well. Make sure you fully understand The art of listening
the differences, the cost basis, and your merchants'
needs. Your ISO partner should be a great source of In every case, your ISO partner should be a key source
information on these options. for gathering this information. Go to your ISO owner or
designated representative with your concerns and that
Gateways: Today, it's becoming more and more im- person should be able to provide direction.
portant to understand software connectivity op-
tions. Lots of merchants are avoiding Payment Card Most importantly, don't spend time gaining knowledge
Industry Data Security Standard development costs at the expense of your sales efforts. Seek balance. There
by using hosted payment pages for connection. How- will always be more you can learn in our industry. Just
ever, this can add costs. When reviewing POS and remember, it's OK if you don't have all of the answers. You
software solutions, it's important to understand the just need to know someone you can trust who will help
differences between various connectivity options. you get the answers.
Mobile solutions: Unlike the early days of wireless Above all, listen to your merchants. They will tell you
terminals, there are hundreds of options for mobile what they are hearing on that important channel, WII FM.
solutions using smartphones. Before attempting to This will help you keep your finger on the pulse of your
gain a working knowledge of these solutions, first customers' needs. And it is one of the best ways to ensure
identify the functionality that your merchants will your long-term success.
need. Will they be swiping transactions? Will they
need recurring billing? Will they be using a mobile Jeff Fortney is Vice President, ISO Channel Management with Clearent
option along with other payment solutions? Know- LLC. He has more than 17 years' experience in the payments industry.
ing the answers to these questions will help you Contact him at jeff@clearent.com or 972-618-7340. To learn about how
identify a few key solutions that will work best in Clearent can help you grow faster and go further, visit www.clearent.
your market.
com.
solutions as well. Make sure you fully understand The art of listening
the differences, the cost basis, and your merchants'
needs. Your ISO partner should be a great source of In every case, your ISO partner should be a key source
information on these options. for gathering this information. Go to your ISO owner or
designated representative with your concerns and that
Gateways: Today, it's becoming more and more im- person should be able to provide direction.
portant to understand software connectivity op-
tions. Lots of merchants are avoiding Payment Card Most importantly, don't spend time gaining knowledge
Industry Data Security Standard development costs at the expense of your sales efforts. Seek balance. There
by using hosted payment pages for connection. How- will always be more you can learn in our industry. Just
ever, this can add costs. When reviewing POS and remember, it's OK if you don't have all of the answers. You
software solutions, it's important to understand the just need to know someone you can trust who will help
differences between various connectivity options. you get the answers.
Mobile solutions: Unlike the early days of wireless Above all, listen to your merchants. They will tell you
terminals, there are hundreds of options for mobile what they are hearing on that important channel, WII FM.
solutions using smartphones. Before attempting to This will help you keep your finger on the pulse of your
gain a working knowledge of these solutions, first customers' needs. And it is one of the best ways to ensure
identify the functionality that your merchants will your long-term success.
need. Will they be swiping transactions? Will they
need recurring billing? Will they be using a mobile Jeff Fortney is Vice President, ISO Channel Management with Clearent
option along with other payment solutions? Know- LLC. He has more than 17 years' experience in the payments industry.
ing the answers to these questions will help you Contact him at jeff@clearent.com or 972-618-7340. To learn about how
identify a few key solutions that will work best in Clearent can help you grow faster and go further, visit www.clearent.
your market.
com.
