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Education





POS systems to that sector. The systems should bring terminals to deploy if the POS system goes down, as well
value that isn't currently being provided. This includes all as deployment of an IT field rep back to the location for
the features, integrations, big-data analytics, etc., that your advanced on-site issues.
system supplies that your sector is lacking.
So make sure a prospective ISO partner has all of these
Furthermore, let's say that you decide to operate your capabilities first. From there, negotiate your compensation
office strictly as a telecommuting concern, communicating in terms of lifetime residual splits, bonuses, etc.
with current merchant customers, prospects and your
ISO partner(s) strictly by telephone, email, fax and social Remember, the key takeaway from this piece: the best ISO
media. partners in the market for you will always be the ones that
best align with your UVP. In my next article, I intend to
Based on this structure and planning, the ISO partner or focus on business-to-business sales. I believe our industry
partners you select should have access to a full-fledged has been deploying outdated sales techniques that not only
POS system that competes within the restaurant sector on create unfortunate delays within sales pipelines, but also
price, quality, service fees, function, and accessibility. Your decrease the chances of converting merchant prospects
ISO partner should also have the resources to deploy the into active merchant customers within your portfolio.
system to your merchants anywhere within your targeted
state or region, coupled with a field information technology John Tucker is Managing Member of 1st Capital Loans LLC, as well as an
(IT) rep that will not just provide full installation on-site M.B.A. graduate and holder of three bachelor's degrees in Accounting,
for your merchant, but will also handle initial training
aspects for the merchant's staff members. Business Management and Journalism. Tucker has nearly 9 years of pro-
fessional experience in Commercial Finance and Business Development.
For ongoing training, the merchant would also have You can contact John Tucker by email at tucker@1stcapitalloans.com or
resources deployed by the ISO partner in particular, by telephone at 586-480-2140.
from its internal IT department that would deal with
such issues as malfunctions, programming, intermediary
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