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Education





Consumers are already receiving you increase retention, strengthen relationships and build a reputation as an
chip-embedded debit and credit industry expert. Now is the perfect time to capitalize on EMV and help your
cards in the mail from their issuers. customers protect their businesses.
This is a new payment method, so it As Cayan's Senior Vice President, Sales, Michael Gavin is responsible for day-to-day management
will take some time for consumers of the company's direct sales efforts including organizational structure, sales forecasts and overall
to fully adjust to the new process of
inserting rather than swiping their strategies. He also oversees all sales activities within the company's agent channel, a growing
cards, but it will eventually become network of more than 400 independent representatives throughout the United States. Michael has
the norm in the United States. Soon served as a key leader within the organization since joining the company in late 2000. An individ-
enough, consumers will realize the ual who has made numerous key contributions, Michael was the architect behind the design and
security benefits and will prefer to development of the agent channel. Michael is a graduate of Merrimack College where he earned
use chip cards to pay. his Bachelor of Arts degree in Political Science. Contact him at mgavin@cayan.com.

In the future, we'll likely see some
consumers hesitate to purchase items
from merchants without EMV card
readers. Make sure your customers
are aware they could eventually risk “ Graphite Payments is big enough
losing customers if they are not pro-
cessing on EMV-capable equipment.
to handle my volume,
Another often overlooked benefit of
upgrading to EMV-capable equip- yet small enough to handle my calls. “
ment is that the majority of new ter-
minals and POS systems have built- – David M.
in NFC capabilities, meaning busi-
nesses can accept mobile payments.
With more mobile payment options
on the market now, including Apple
Pay and Android Pay, mobile pay- NEW TRAINING PROGRAM!
ments will eventually become a pre-
ferred payment method, so that's just Please join us daily at 10:00 am at training.graphitepayments.com
another reason to make the upgrade. to learn how to become an expert at selling bankcard services.
Sales techniques, door openers and all the tools and
Value for your customers, knowledge you will need to get deals closed!
value for you PLUS a special training program for selling POS systems!
EMV has its benefits for both mer-
chants and consumers, but what's in
it for you? EMV gives you a reason to
revisit and reconnect with your cus- Higher residuals, Are your merchants
tomers. It's a great excuse to check in, larger accounts and ready for the EMV Merchants get
deadline?
paid fast with
educate them on EMV and even offer beter retenton with OFFER FREE EMV/NFC NEXT DAY FUNDING!
additional services. Consider your FREE POS SYSTEMS! TERMINALS!
portfolio of offerings, such as value-
added services, that can expand and
contribute to their business success. NO WIN PRIZES AMEX OPTBLUE SM
in our weekly and
EMV also gives you the opportuni- annual PCI monthly sales contests now available!
ty to earn additional revenue when or compliance fee! and promotons!
your customers purchase the new
EMV-enabled equipment.
GET STARTED TODAY, AS WE GIVE YOU 4 MONTHS
Although 75 percent of merchants TO EARN YOUR $5000 SIGNING BONUS!!
most likely won't meet the October
2015 deadline, educating your cus-
tomers is one critical step that will For further informaton, please contact:
help with the overall EMV initiative Sherry Lia - 888.228.1011 x 221
in the United States. It will also help Shawna Carlisi - 888.228.1011 x 223
or visit www.graphiteiso.com


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