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Spotlight Innovators

you don’t have the right resources at your fingertips to Value added features for Humboldt customers include
ensure your customer the boarding experience will be multi-currency transaction processing for active cross-
streamlined and uncomplicated. border selling, and automated chargeback reporting,
which helps the merchant stay on top of potential
Hard-to-place is becoming more commonplace suspicious activity reducing their level of risk.
As banks and policymakers continue to tighten up on Excellent education
underwriting restrictions, and different business SIC
codes and operational practices are flagged for specialty Of course, one of the biggest barriers sales partners also
underwriting, more and more businesses need a processor face when trying to help a hard-to-place merchant is how
that specializes in supporting unique risk requirements. to assist them in understanding why their business type
This also places greater importance on the merchant is on the prohibited and restricted list. Often, business
services selling side of the equation, since those merchants owners don’t parallel the payments industry with banking
will be looking to their account representatives to bring or lending, so it’s up to their sales partner to give them a
them the right solutions. clear picture of how the underwriting process works.

“We’re seeing a growing number of situations within This is why the Humboldt support team spends concen-
the industry where accounts have been deemed hard trated time training all sales partners about the param-
to place,” said Len Garcia, Vice President of Sales at eters and pitfalls involved in risk-based underwriting. “All
Humboldt Merchant Services. “It makes our service model of our sales partners are trained to recognize when a mer-
at Humboldt even more valuable to merchants and sales chant type should be underwritten through Humboldt,”
representatives alike as they look for a viable risk-friendly said Adam McDonald, Humboldt’s President. “When a
boarding option.” sales professional registers with us, it is our first priority
to help them understand how to understand the prohib-
Humboldt has been dedicated to helping ISOs and payment ited and restricted business list, as well as expertly work
sales professionals board their most sensitive accounts with merchants they encounter in these categories, guid-
since 1992. And, in this 25+ year span of specializing in ing them successfully through the underwriting process
tough-to-write business, they’ve shown an excellent track and into a functional, safe and secure processing partner-
record for getting these accounts through an increasingly ship.”
more stringent underwriting process with little or no
friction. If you are looking at expanding your portfolio, but are
It all comes down to experience unsure how to handle merchants that require a more in-
tensive underwriting process, you are invited to consider
One of the primary reasons Humboldt has been so Humboldt and what we can to help you broaden your ser-
successful in supporting these unique business types is the vice capabilities. We’re here to make those tough-to-board
universal processing architecture they’ve put into place to accounts less of a barrier to your growth potential. For
reduce or remove the typical boarding hurdles associated more information, please visit us at www.hbms.com or con-
with hard-to-place accounts. Humboldt offers an agnostic tact us directly at 877-387-5642
processing platform that is fully integrated with most of
the larger card-not-present gateways, enabling merchants
with online business models to swiftly move through a
boarding process that tends to be onerous.

Humboldt is also able to board tough-to-place businesses
on their own proprietary gateway, eliminating the red
tape of third party underwriting. This gateway product,
branded Inovio in the merchant services market, has
special framework and functionality to economically
support accounts requiring a higher degree of risk review
and mitigation.

All of these technologies and in-house underwriting
strengths make it easy for Humboldt to take in business
across all risk-intensive channels, including ecommerce
and some retail types. The backend technology also
supports all acceptance types, including card-not-present
methods such as MOTO and other types of virtual
terminal-based transactions, along with traditional POS.

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