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CompanyProfile

ISO/MLS contact:
Dave Yohe
Vice President of Marketing
602-443-5948
dave@mybillingtree.com
https://mybillingtree.com

Innovation distinguishes

a leader from a follower

dgars Sturans, President and Chief Executive Yohe said Compliance Coach can also be useful in
Officer of Billing Tree Inc. (BillingTree), fulfilling compliance requirements. "When an employee
believes that since competing on price rarely has completed the course, we can document that we gave
E wins new customers anymore, it's up to inno- them training," he said. "So it's got a real value to not only
vation to make the difference, and that is why BillingTree the education component, but the ability to be able to
develops its own software. "You have to consider what audit and confirm who has gone through the course work
real value processors can offer," he said. "If it is just the and provide proof that you have trained your employees."
processing itself, that is becoming a commodity; offering
a broader solution is definitely a necessity." Processing solutions for all
BillingTree prides itself on offering a variety of
BillingTree provides customers a holistic solution suite competitively priced, flexible transaction processing
called myPayrazr, a flexible platform solution designed solutions for customers, including credit and debit card,
to easily accommodate customers' needs. Dave Yohe, the mobile, text, automated clearing house, phone and web
company's Vice President of Marketing, said, "There is a lot payments.
of value in having an integrated solutions suite designed
to work together while also being flexible enough with an "I think our pricing is very competitive, probably more
open API system to be able to go out and actually work so than some legacy products, especially when you also
with other systems as well." count in all the feature functionalities that we are adding
to the package," Sturans said. "At the same time, some
Yohe added that BillingTree can accommodate a business legacy type systems don't update their software and aren't
with a significant number of custom integrations done as flexible as our technologies."
through a specific service provider, such as an interactive
voice response system provider. "If they just want to In addition, the company also offers underwriting and
include that into our ecosystem, we can also pull that in," full-service customer support. "Our customer service
he said. "I think that's the real key differentiator to the and our in-house underwriting helps guide customers
myPayrazr suite." through the steps of getting underwritten and obviously
Being prepared is half the victory finding the right type of services that they need," Yohe
said. "And then the post support extended once they are
Sturans believes regulations in the payments industry will up and running, addressing questions about whether
increase over time, and ISO owners who aren't prepared something posted or if there is a need to help somebody
for this could be at risk and get left behind. "I don't see because they have double batched or something. We have
compliance and regulations slowing down in any way," a fantastic in-house support team for our customers in the
he said. "There are many state laws that are coming out U.S."
or that already exist, where payment processors are being
held responsible for knowing their clients more and more. Sturans sees having an integrated all-in-one approach as
Those are definitely risks that are going to increase, not the key going forward into the future for BillingTree. "We
decrease." see for BillingTree that the integrations model has been
working for us and it has been getting us into some other
To help navigate the regulatory landscape, BillingTree markets that we are jumping into," he said. "We think that
offers a free e-learning resource to its customers called a consultative, multichannel approach and having the
Compliance Coach that helps customers understand the consolidated data across all platforms is something that
regulatory changes occurring in the payments industry. is going to take us into the future."

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