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Spotlight Innovators

messaging, and branding all in the same environment
they handle other transaction-based activities. In addition
to reducing the number of places a merchant has to go to
manage these activities, this feature reduces the risk of
manual invoice errors, eliminates paper invoice costs and
also enables a merchant to invoice digitally.
Seamless device management and compliance

The new retail device manager feature in the USAePay or over two decades Humboldt Merchant
gateway console provides merchants with the ability Services has been the premier provider of credit
to connect all of their devices to the console through card processing solutions for high-risk or hard-
a WiFi network or a Bluetooth connection while also F to-place merchants, offering competitive pricing
managing those transactions online. This not only enables and first class service. Combining dedication with knowl-
the merchant to handle swipe, EMV and contactless edge and a primary focus on customer satisfaction, HBMS
transactions all in one place from a remote or desktop has grown to become a leader in the credit card processing
computer device, it also serves as a solution for managing industry. Offering superior processing, and the latest in
EMV transactions online. payment acceptance solutions, we are at the forefront of
innovative payment thinking.
Through this feature, merchants now have the ability
to pair their EMV devices to the console, and use the What’s New:
all-in-one online interface to process every terminal-
based transaction without worrying about or sacrificing Selling in the higher
compliance.
today for EMV,” said Ben Goretsky, CEO at USAePay. risk marketplace
“The solution we offer is unlike any other being offered
“Using any browser on any computer, merchants can
today process EMV quickly and securely through our t’s no secret. Some merchant types require a little
merchant console interface.” more evaluation and handling to qualify for a mer-
chant services account than others do. Generally,
The application is compatible to work with macOS I this is because these merchants are from industries
and Windows-based web browsers and gives users the that fall into one of the higher-risk brackets defined by the
choice of using EMV-certified hardware solutions from card brands. Assuming the merchant is operating legally,
Verifone, Ingenico and Castle. It not only processes EMV has a stable business history and also has no record of
card transactions, it accommodates swiped transactions legal or security issues, they can generally still obtain an
and accepts Apple Pay and Samsung Pay contactless electronic payment account. They simply have to undergo
transactions as well. a more intensive underwriting analysis.

“This is USAePay’s fully-compliant answer for the growing While this may sound straight forward, the extra care
number of merchants that are looking to manage their POS is not something all processors, or the ISOs that sell for
activity alongside the rest of their day-to-day business them, have the built-in capacity for. Consequently, some
activity” concluded Drake. “We’re working hard to use companies attempt to adopt the higher-risk merchant
our technology to bring efficiency and additional usability brackets into their portfolio, only to realize they aren’t
into every merchant environment, without compromising adequately equipped to support them. This often results
the rising need for compliance and security.” in legitimate merchants being cancelled without warning
or fault, leaving them to cycle through service providers in
If you would like to know more about the innovations search of an affordable and reliable one.
USAePay can offer you and your customers, or would like
to explore a rewarding partnership with USAePay, you are This makes for a difficult sales environment, and
invited to visit the website at www.usaepay.com or contact despite the income potential of selling in the higher-risk
the company directly at 1-866-USAePay. marketplace, a majority of payment sales representatives
do not have an experienced and trustworthy merchant
services option readily available to offer these merchants.
“Whenever hard-to-place accounts are encountered in
the marketplace, chances are a sales professional will
spend a great deal of time hunting for a payment services
provider that promises to keep the account long term,”

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