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Spotlight Innovators

Omni-commerce Is Here

Consumers now use smart home devices that make automated choices and accept automated payments, in addition to
using personal computers and mobile devices to initiate orders and deliveries from anywhere, anytime. Therefore, the
retailer must change their paradigm and think with an “omni-commerce” mindset, or risk obsolescence.

“Now, with customers having more control over when, where, and how they make a purchase, the leverage and power has
shifted firmly in favor of the consumer,” Gardner surmises. “Today's commerce requires a willingness to adapt and evolve
with customer-driven needs, and meeting all of these unique preferences is now easy from a payments perspective.”
Since payment technology integration has also become a norm in the retail vertical, in order to stay relevant and efficient,
retailers now have no other choice but to shift toward offering customers a fully integrated payment experience. And, with
the payment process now embedded into the customer’s entire shopping journey, sales professionals need to introduce
the right payment technologies to enhance their merchant client’s end-to-end customer experience.

Gardner encourages his NAB sales partners to leverage the company’s omni-commerce solutions and multi-channel
integrations, ultimately positioning retailers for long-term success by creating a fully integrated experience from shopping
to check out.

“Retailers and merchants can firmly plant the seed of brand loyalty if the shopping experience is taken to the next level
for each customer,” Gardner concludes.
Be Part of the Revolution

If you would like to be part of a company that is committed to helping retail clients stay ahead of their competition
by offering a dynamic set of products and services, you are invited to give NAB a look. To learn more about NAB, its
technologies and retail offerings, or to inquire about becoming an NAB sales partner, visit the NAB website https://www.
northamericanbancard.com/ or contact the company directly at 888.229.5229.

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