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Spotlight Innovators

SAePay is a family-owned business based in Los Angeles, CA. For over 15 years, the company has been assist-
ing merchants with payment solutions to fit their needs. USAePay's payment gateway supports most of the
major platforms in the credit card industry and works with some of the leading check platforms. USAePay is
U pleased to work with most of the larger merchant service banks in the US and Canada.

What’s New:

Simplifying large-scale EMV management

A s automation becomes increasingly more complex, the number of applications needed to manage critical busi-

ness functions are also growing in proportion. This is true for nearly every facet of business, including the
management of sales, customer service, marketing, and inventory.

The management of electronic payment data is no exception. In fact, business automations for tracking payment activity
have been an integral layer of the core technology mix for most enterprise-level businesses for some time. And, as
compliance requirements such as EMV (Europay, Mastercard and Visa) and PCI continue to advance, the demand for new
payment automations have evolved as well.

Staying up-to-date on the latest payment compliance initiatives can be overwhelming for some companies. Of course, it’s
even trickier for businesses that manage hundreds, and even thousands, of POS locations and devices. These factors and
others have prompted innovators within the payments industry to develop payment management tools that enable large-
scale retailers to have more streamlined access and control over their diverse payment network.

“We’re seeing more efforts within the payments industry to build information hubs that help consolidate a retailer’s
payment landscape,” said Martin Drake, President of payment gateway provider USAePay. “These merchants handle
many logistics at once, and therefore, need a simple, easy-to-access payment management system that can cover front-end
transaction needs while also supporting back-office functions such as device deployment and software updates.”

Tapping the gateway
Of course, integrations between payment engines and other enterprise solutions are now a well-known way to solve
technology gaps, but one-off integration APIs typically only address single data sharing problems. Moreover, two business
applications must exist to make an integration possible.

To date, broad-scale device deployment and system-wide POS upgrades have not been supported by mainstream retail
software providers. Consequently, large-scale retailers have had to either handle deployment manually or write custom
programs that function independently from their gateway.

Since the payment gateway is already the standard go-to solution for managing enterprise-level transaction activity,
USAePay decided to explore the potential of using the gateway’s backend functionality to facilitate a larger retail scope,
including device deployment.

“The inherent programming behind the USAePay gateway makes a perfect platform for bolting on additional retail
functionality,” said Vlad Galyuz, VP of Product Development at USAePay. “We saw an opportunity to leverage this power
when large-scale retailers found it difficult to deploy EMV-compliant POS machines quickly across their vast networks.”