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IndustryUpdate

TSYS, TruRating to offer smart customer insights TNS also purchased Chicago-based
market data, connectivity and host-
TruRating, which specializes in point-of-payment customer feedback solu- ing specialist R2G Services. TNS
tions, partnered with global payments provider TSYS, to make TruRating stated that with this acquisition
available on TSYS's Genius Customer Engagement platform, via which mer- the company is now a unique full-
chants can select solutions to enhance business operations beyond payments. service managed infrastructure
TruRating provides easy-to-understand insights via an online dashboard and provider that can meet demand-
mobile app; it will be the first application on the Genius platform related to ing needs of financial market par-
customer feedback, the partners noted. TruRating also partnered with GK ticipants through a single supplier
Software, a provider of software solutions to the retail, grocery and hospital- relationship.
ity industries to bring more value to GK Software customers. TruRating's
point-of-payment customer feedback software will integrate with GK's
platform to enable retailers to ask each customer one question at checkout. APPOINTMENTS
Rotated with every transaction, the questions cover a range of elements relat-
ing to the in-store experience. T FIME taps Crouzet, Baroin

ACQUISITIONS As part of an ongoing expansion,
FIME confirmed the appointments
of Arnaud Crouzet and Edouard
TNS acquires two Baroin. Arnaud will head up FIME's
security and consultancy offer-
Transaction Network Services expanded into Brazil through the acquisi- ings, helping banks and merchants
tion of mobile and Internet of Things (IoT) communications specialist Link secure, automate and digitize pay-
Solutions Eireli. Gaining the family-owned business gives TNS two new ments while improving the buying
offices in Brazil, 65 new employees and an extensive customer base of mPOS, experience. For the last eight years
transportation, security and tracking of customers that collectively use over he has been in charge of payments
500,000 Link managed SIMs in the country, TNS said. strategy at Auchan Group, the
world's 11th largest food retailer.

Edouard Baroin joins FIME to sup-
port banks, merchants and other
payment ecosystem stakehold-
ers to define and launch optimal
solutions for their customers and
their business models. He brings
extensive consultancy experi-
ence to FIME, having led teams at
Deloitte, Beobank and Eurogroup
Consulting.

Holbrook joins Elepreneurs

Sharing Services Inc. appointed
Clare Holbrook as chief marketing
officer of its wholly owned subsid-
iary, Elepreneurs LLC. Holbrook
brings more than 25 years' experi-
ence in the direct-selling industry
to her new role, having worked and
lived throughout the United States,
United Kingdom and the European
Union. She brings knowledge in
creating custom marketing, mes-
saging and branding strategies that
target country-specific consumer
audiences for a diversity of prod-
ucts and services in a variety of
industries.

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