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Inspiration





                           Micro actions, macro results
































                   ver the years, our contributing writers have   What could a micro action be?
                   shared  much  wisdom  about  goals  ‒  how  to
                   set them and how to achieve them. We all      The types of possible micro actions are legion. Let's say
        O know that attaining a big, long-term goal              your desk is so messy you feel disgruntled when you
        necessitates breaking it into smaller goals, which serve as   enter your office. You can't even find your to-do list amid
        milestones on the way toward the end goal. We also know   the papers covering the surface. One micro-action could
        that to reach even the first, small goal requires action.   be to straighten a small section of your desk ‒ one square
        Thus,  people  often  list  the  steps  required  to  reach  each   foot or less ‒ and stop. Then do the same every day until
        milestone.                                               you've  organized  your  entire  desk,  one  micro-step at  a
                                                                 time.
        As often happens in business and in life, however, we are
        all stronger in some areas than others. Also, conditions   Or maybe you've received several referrals from satisfied
        can change, for example, you might come down with        merchants but haven't pursued them because you've spent
        the flu and lose a week of work, or your ISO might be    all your sales time recently courting a major retailer. You
        acquired by a larger ISO with an entirely different way of   fear it's been so long since you received the referrals,
        doing business, and you've received no guidance on how   they've probably grown cold. An initial micro step could
        the new system works.                                    be to set your timer for ten minutes and read up on one of
                                                                 the prospects. On day two, analyze the information you
        It's different for each of us, but these kinds of things can   gathered. The next day consider three ways you can help
        throw us off our game or sometimes even prevent us from   the merchant; the following day, phone the individual to
        jumping in at all. So what can you do if you're stuck in one   make an appointment.
        area of your business?
                                                                 Here's a word of caution from Nelli Lähteenmäki, Aleksi
        It helps to remember the age-old wisdom of Lao Tzu,      Hoffman and Nora Rosendahl, founders of You-app, a
        who said, "The journey of a thousand miles begins with   company that strives to empower users to become happier,
        one step." And one way to put that into action is to take a   healthier  versions of  themselves  through daily  micro-
        micro-step: identify one ridiculously easy thing you can   actions: "Don't do it all at once. Pick one, try it consistently
        do that will take you one increment toward your next     for a week, and feel the difference! If you like it, keep it up
        milestone.                                               until it feels effortless. Then pick another."

        "Micro-actions are like magic," wrote business consultant
        and leadership coach Rene Burgett, owner of 3R Coach in
        Nashville. "The moment you commit to action, no matter
        how small, you put your goal in motion. You tell the
        universe, 'I'm ready to make things happen.'"
                                                                             Kate Gillespie, President and CEO

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