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NewProducts
Company: CannaTrac Technology Inc.
Product: CannaCard
Website: www.cannatrac.com
Contact: terry@cannatrac.com
Cashless payments solution for
cannabis merchants, consumers
annaTrac, a cannabis industry solutions pro- device can be a good option for dispensaries and retailers
vider, launched CannaCard, a mobile app that are locked into contracts with POS service providers
designed to provide consumers with a and are having difficulty obtaining a POS system or want
C Starbucks-like experience. Users can transfer to add more card readers as they grow.
funds from their checking accounts and credit and debit
cards; they can also make in-person cash transfers at par- "Integrating with solution providers can be a lengthy
ticipating cannabis dispensaries and retailers, company process," Sochacki said. "This is a quick way for merchants
representatives stated. In addition to facilitating cashless to make a decision about accepting payments at retail
transactions, the app displays product and service offer- locations."
ings.
Improve customer experience
"Cashless payments remove cash from the equation and Consumers can download the CannaCard mobile app in
provide consumers with a safe and easy way to support Google Play and the Apple Store. App users pay a nominal
their favorite cannabis retailers," said CannaTrac CEO $0.95 fee to reload their CannaCards at participating
Thomas Gavin IV. "Consumers can shop, pay and earn dispensaries or directly through their online and mobile
rewards with CannaCard and the CannaCard app." accounts.
Noting that the U.S. cannabis market is expected to reach Sochacki pointed out that CannaTrac has built a complete
24.1 billion by 2025, Gavin said CannaTrac is active in consumer experience into the app, with an advertising
Colorado and plans near-term rollouts in other states. ecosystem and member and user offers that generate
Multiple integration options points based on the dollars they spend. "We can push out
an offer to app users when they travel in a specific geo-
Gavin additionally noted that CannaCard can be used as a zone," he said. "We'll send merchants that traffic and offer
standalone solution or integrated into retail environments, double points based on consumer spend."
POS systems and vertical "seed to sale" interfaces. For
example, he mentioned that the CannaCard platform is Safety, convenience
fully integrated in the Adilas POS platform. CannaTrac representatives noted that the company
has extensive experience in BSA and AML compliance,
"More than 900 cannabis-related businesses are using the financial services, government affairs, and patient privacy.
Adilas system and can enroll in our value-added program Noting that removing cash from retail merchants can
by turning on the CannaCard payment option," Gavin reduce the risk of violent crimes, the company said public
said. "CannaCard's global API simplifies the integration safety is one of its core values and a top priority.
process, making it as easy as possible for retailers and POS
companies to adopt our cashless payment solution." CannaTrac stated that its software, technology and
resources are designed to provide financial transparency
The N5 handheld POS terminal with chip card, magnetic to the cannabis industry. The company values its
strip card and NFC readers and thermal printer is relationships with state and national financial institutions,
also available. Edwin Sochacki, technical software local and state law enforcement, political leaders and
development advisor and director at CannaTrac, said the citizens.
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