Page 24 - GS190602

NewProduct

that use credit card information for payment authorization and settlement and By removing payment card data
that are sold, distributed or licensed to third parties," Barnett said. "We save from PCI DSS scope, call centers can
payment application partners valuable time and costs that would otherwise increase efficiencies, reduce costs
have gone towards achieving the certification themselves." and improve profits. Additionally,
enhancing security facilitates better
Flexible, scalable architecture working conditions. Customer ser-

Cardprotect 4.0 uses open architecture that is designed to be flexible, scalable vice representatives are no longer re-
and easy to deploy. The application seamlessly integrates with leading pay- stricted to stringent cell phone poli-
ment processors, gateways, customer relationship management solutions and cies or Internet access, which creates
call center technologies, Barnett stated. a happier workplace environment,
Barnett added.

Noting that a majority of U.K. busi-
nesses are cloud-based, Barnett said
he has seen more technical diversity
in the U.S. market and offers compa-
nies the following three options:
1. Pure Cloud: Semafone manages
the company's telephony and secu-
rity, removing data from scope.

2. Hybrid Cloud: Semafone man-
ages security in the cloud while
telephony remains on site at the
company.

3. On-premise services: Partner
manages telephony and security
services on site, embedding Sema-
fone security solutions into exist-
ing infrastructure.

"From a user perspective, Cardpro-
tect 4.0 balances robust security with
an excellent customer experience,"
Barnett said. "As we move forward
with new channels, we will con-
tinue to work closely with payment
providers to protect SMS, voice, chat
and other emerging technologies in
the omnichannel marketplace."

Also find us on FaceBook,
LinkedIn & Twitter for the
most up-to-date stories,
can’t miss events and newest
industry announcements.

https://www.facebook.com/TheGreenSheetInc
https://www.linkedin.com/company/the-green-sheet
https://twitter.com/The_Green_Sheet

24