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Spotlight Innovators

More good news!
USAePay is also making the Connection Manager Pro tool standardly available as part of the enterprise version of its
payment gateway. Meaning, there is no additional fee to enterprise merchants that already use the gateway suite or new
adopters. As far as next steps, Galyuz confirmed the company is in the process of isolating one more pilot case to test the
product with. Then, they will roll it out as part of the standard enterprise suite. Additional features are also afoot, with
reports and analytics at the top of the list. The company estimates this enhancement to go live sometime during third
quarter 2019, including stats and reports measuring down time, transactions and alerts by device.

Another feature in development will enable merchants to display important customer messages through the terminal
screen. Examples include promotions, purchase agreements, credit approvals, etc., and merchant will also be able to
bundle these messages by service area. "We believe Connection Manager Pro will give reseller partners a differentiator,"
Galyuz concluded. "Everyone wants to serve enterprise-level merchants and this product will give our partners a new
way to attract big retailers into their portfolios."

Need a new gateway partner?
If you are interested in learning more about a reseller partnership with USAePay or tools such as the new Connection
Manager Pro, you are invited to visit www.usaepay.com or contact a company representative directly at (866) 872-3729.

or over two decades Humboldt Merchant Services
has been the premier provider of credit card pro-
cessing solutions for high-risk or hard-to-place
F merchants, offering competitive pricing and first
class service. Combining dedication with knowledge and a
primary focus on customer satisfaction, HBMS has grown
to become a leader in the credit card processing industry.
Offering superior processing, and the latest in payment
acceptance solutions, we are at the forefront of innovative
payment thinking.
What’s New:
Opportunities to learn and grow in payments

ften, when new sales recruits enter the payments industry, they aren't fully aware of the complexities
involved in selling payment acceptance products to merchants. These individuals realize quickly there is
much to learn about interchange rates, analyzing statements, compliance, and even overcoming objections.
O With the right training, salespeople will gain enough knowledge to handle payment deals in a consultative
manner. Eventually, they may even be ready to seek business from merchants with specialized payment needs involving
security, online or overseas selling, and software integrations.

"In the payments industry, it's common for salespeople to follow an ongoing training plan," said Amanda Beam, Director,
Partner Relations at Humboldt Merchant Services. "We are constantly running our sales partners through new trainings
to ensure they are up to speed with new regulations, the latest practices, and any new solutions we are launching."
Step up your game (and your income)

According to Beam, training is fundamental to achieve sales success in the payments industry. More importantly, as a
sales person begins to diversify and expand their portfolio, additional training provides the insights needed for branching
into more lucrative sales arenas. For example, HBMS focuses on boarding specialty merchant categories that need a
higher level of attention for successful approval, boarding, and support. Industry trends show many sales professionals
in payments tend to pass up opportunities to sell to specialty merchant categories, often due to a lack of knowledge about
these accounts and the boarding requirements. Beam encourages all payments sales professionals to explore a selling
relationship with a specialty payment processor. She feels it's, "worth learning the extra details," and her team works
closely with the HBMS recruiting team to help new sales partners learn how to board specialty accounts.

"When new partners come through, they are intimidated by perceived risk, so we walk them through the application
and boarding process to help them understand and feel more comfortable about bringing new business forward," Beam

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