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CompanyProfile

MLS/ISO contact:
Ian Hutchinson
Head of Business Development,
Retail Vertical,
Samsung Electronics America
i.hutchinson@sea.samsung.com

Consumer-facing, brand-empowering business

oday, when a person hears the name Samsung Digitally enhanced shopping
Electronics, a device will usually come to mind.
Odds are the device will be a smartphone, but Hutchinson cited several Samsung products that enable
T it will likely be envisioned in the consumer, retail partners to connect with customers on a deeper
not a business context. In truth, smartphones and other level during the shopping experience. For example, stores
Internet-enabled mobility helped consumer electronics can interact with customers using Samsung's smart-
giant Samsung embrace a broader, business-to-business phones and tablets through Samsung's desktop experi-
(B2B) focus. ence platform, Samsung DeX, enables a retail worker to
deliver a more immersive experience to shoppers. Sam-
"Samsung develops B2B mobile solutions that seamlessly sung also recently launched its assistive selling solution
integrate technologies to create new solutions that drive called Connected Associate to help retailers increase em-
business transformation and help companies succeed ployee expertise. "This turns associates into knowledge
through differentiating business models," the company workers, improving employee performance and elevating
said in a public statement about its B2B division. In this customer satisfaction," Hutchinson said.
spirit, Samsung provides digital strategies to a wide range
of industries, including healthcare, finance, manufactur- By offering rewards through Samsung Pay, the company's
ing, retail, transportation, public safety and government. proprietary mobile wallet and payment service ‒ which
is nearing its fourth anniversary and is available in more
According to Ian Hutchinson, head of business develop- than 24 markets on six continents ‒ retailers are also able
ment, retail vertical, at Samsung Electronics America, to drive business through what Samsung describes as a
businesses can benefit by leveraging Samsung's inno- "simple, safe payment service available almost anywhere
vative mobility tools, such as smartphones, tablets and you can swipe or tap your card."
wearable devices. "These B2B solutions enable businesses Partner empowerment
to improve customer experiences, streamline workflows
and increase productivity through an approach tailored Alluding to Samsung Pay's partner-rich capabilities, DJ
to a company's industry," he said. Koh, president and CEO of Samsung's IT & mobile com-
munications division, recently stated, "We're not limit-
Thriving partner ecosystem
ing ourselves to a mobile wallet – by integrating with
Headquartered in Ridgefield Park, N.J., Samsung's busi- our other mobile services, consumers will be able to earn
ness division is part of Samsung Electronics America Samsung Rewards points, use Bixby for a more seamless
Inc., a wholly owned subsidiary of Samsung Electronics payment experience, and more."
Company Ltd. In describing itself, the company stated,
"A recognized innovative leader in consumer electronics, Hutchinson added that Samsung's retail division also
mobile devices and enterprise solutions, pushing beyond partners with technology innovators to help retailers se-
the limits of today's technology, and providing consum- cure state-of-the-art scanning solutions and POS capabili-
ers and organizations with a portfolio of groundbreaking ties. Other Samsung retail business products include dy-
products." namic digital signage, and the Samsung NexShop, which
gives stores an efficient, secure method for collecting
Hutchinson said that as part of the B2B division, Sam- in-store data for effective analysis. According to Hutchin-
sung's retail vertical solutions team "leverages the divi- son, this enables the business to improve store layouts,
sion's deep expertise, innovative products, and partner manage inventory and ultimately enhance the customer
ecosystem to serve today's increasingly connected con- experience.
sumer." Samsung has centralized its entire Galaxy mobile
device portfolio and retail technology solutions under Hutchinson emphasized that Samsung's business division
one roof to help both large and small business enterprises is focused on empowering businesses to connect with
re-imagine and reconnect retail, Hutchinson noted. "A customers. "By utilizing Samsung's mobile solutions and
key differentiator for retail that Samsung brings to the technology to engage and inspire the customer, retailers
table is the introduction of mobile solutions that enhance can deliver the meaningful experiences today's generation
customer engagement within a store," he said. has come to expect," he said.

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