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Spotlight Innovators

A new kind of SMB product

According to Horsley, this is the challenge SpotOn addresses for SMBs, and the viability of its product suite has transformed
the sales process into a qualitative, value-based conversation. "You're no longer the guy trying to convince the SMB you
can offer more," said Horsley. "The SMB sales representative is now repositioned with a realistic set of software and POS
products that were designed with SMB growth in mind." SpotOn offers SMBs an end-to-end platform that combines
processing, business management, and customer engagement in an integrated subscription service with a diverse set of
SMB-enabling tools and capabilities. Participating merchants can manage payment processing, marketing campaigns,
online reviews, loyalty, and customer analytics in one place. Combining these critical assets enables business owners to
attract and retain customers while building brand recognition, noted Horsley.

"At SpotOn, we view solutions and service through a small business lens, transacting with fellow entrepreneurs in the
same way that we would want business done," Horsley said. "We provide support, training, and month-to-month contracts
with no termination fees and that makes selling a breath of fresh air for the sales representative."
Real solutions = sustainable accounts

The SpotOn philosophy is to provide the SMB with the right solutions to help them expand and scale. "We believe with
the right products and services, customers will stay forever," Horsley stated. For the sales person, this means you are
actually "solution selling" and delivering a software-and-product-focused message that will solve a real business pain
point. "It's a far more approachable sales role and enables the sales person to think like a small business entrepreneur and
an effective relationship manager," said Horsley.
Relationship-enhancing products
According to Horsley, customer relationships are central to the SMB, and SpotOn provides multiple tools that help these
businesses build unique customer relationships through services such as review management, digital marketing, and
loyalty software. SpotOn's POS solutions are purpose-built for a range of business types and sizes, and include advanced
analytics, business management tools, and digital receipt options. The all-inclusive SpotOn Restaurant product provides
restaurant owners with easy-to-implement online ordering, takeout, delivery, and order-ahead solutions, and includes
a touchscreen POS, cash register, external card reader, barcode scanner, and printer. Multiple hardware options are
also available and the SpotOn Poynt solution offers an all-in-one solution that supports all payment types and provides
advanced marketing and loyalty features.

SpotOn Website, a solution that helps the SMB merchant create professional websites quickly, helps business owners
who don't have the time and funds to create and manage mobile responsive, SEO-optimized sites. SpotOn Websites also
fully integrate with the SpotOn platform. And, the new SpotOn Appointment scheduling software is flexibly designed
for a range of businesses, including individual operators and multilocation businesses that use appointments to manage
clients and staff. "The Digital Age is upon us," Horsley said. "We want to help our clients succeed today while preparing
them for the challenges they will face tomorrow."

We want to hire you!
SpotOn is actively recruiting new sales people, so if the SpotOn product solution sounds like it might be the game changer
or jumpstart your selling career needs, you are invited to check out the company at www.spoton.com or contact their sales
recruitment office directly at 415-306-9488.

ounded in 2001 and headquartered in Memphis,
Tennessee, Impact PaySystem made their mark
on the payments industry with their Petroleum
F Services. Impact’s Executive Team is composed
of industry veterans, with over 75 years’ combined experi-
ence implementing creative solutions for their customers.
Through strategic alliances with industry leaders like First
Data, Elavon, and Vantiv, Impact PaySystem is able to
design unique solutions for merchants’ individual needs.
Product solutions include credit and debit card processing,
PIN secured and signature-based debit, wireless solutions,
gift card, check services, loan products, Click2Don8 propri-
etary donation product and development services.

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