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NewProducts

Company: PAX Technology Inc.
Product: E700
Website: www.pax.us
Contact: sales@pax.us

High-tech POS platform

empowers merchants, ISOs

AX Technology Inc., a global provider of elec- printer with built-in paper cutter can print receipts at 150
tronic payment solutions, created the E700, a millimeters per second.
comprehensive POS solution for small and mid-
P size merchants. With dual-facing touchscreen Feature-rich functionality
displays and intuitive interface, the E700 adapts to numer- The E700 leverages PAXBiz, a customized version of Android
ous retail and hospitality settings, including restaurants, that includes PAXStore, an open software distribution
hotels, supermarkets, specialty stores, cinemas and enter- platform with cloud-based estate tools and a global app
tainment theme parks, company representatives stated. marketplace. The company noted that the platform enables
service providers to offer multiple services, including:
"The E700 is both a platform and product," said Patty
Walters, senior vice president, security and services at • Remote assist: Remotely replicate and resolve
PAX. "Within this dual-capable device, there's a merchant terminal issues without involving merchants during
business center and robust app marketplace. We've made troubleshooting.
the hardware secure while providing all of Android's
benefits." • Push notifications: Send secure messages directly to
terminals from PAXStore, providing a direct line of
Merchants can interface with other Android-based apps communication to merchants via the terminal.
on the E700 platform, Walters added, improving their
experience and solidifying their relationships with • Estate management: Assist merchants when they
processors and ISOs. "For the very first time, service need it. Merchants no longer have to worry about how
providers can remotely diagnose and resolve any much time it will take to resolve an issue. PAXStore
merchant challenges, using a secure messaging feature to eliminates the need for merchant involvement by
communicate directly through the terminal," she said. enabling service providers to remotely troubleshoot
and push notifications, reports and analysis to
Leading-edge technology merchants in real time.

Calling the E700 an important leap from small Android • Improved merchant interface: Adapt the E700
terminals, Walters said, "We've brought leading-edge to address a merchant's unique needs. A built-
security, technology and customer engagement to small in business center with an array of business tools
and midsize merchants." improves the merchant interface, adding value at the
point of interaction and enhancing ISO and partner
Dual-facing displays, popular with big-box retailers, can relationships.
enhance visibility for merchants and consumers, reducing
the need for a swivel-stand or base. The merchant-facing • Global app marketplace: Offer merchants an
display, with Android-based functions, is viewable from expanded menu of third-party apps curated for their
every angle. The customer-facing display supports secure industries, business types and requirements.
PIN and card entry.
"At PAX, our philosophy is simple: merchants should not
The E700's capacitive screen has an automatic brightness be required to push buttons to make changes or resolve
feature designed to improve viewing. A hybrid card issues," Walters said. "Whether merchants are small
reader supports traditional and alternative payment business owners or multilocation enterprises, PAX E700
methods, using multilayered security to facilitate fast, channel partners and service providers can give them the
secure transactions, Walters stated. The device has dual support they need to stay connected and processing."
built-in cameras and a fingerprint reader. Its high-speed