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Spotlight Innovatorsators
Spotlight Innov

oard Studios is a boutique video production
& strategy company specializing in helping
financial services companies explain prod-
B ucts, engage a broader audience, and grow
cost-effectively. The company has produced 1,500+ vid-
eos for organizations including Money2020, FIS Global,
Acorns, USAA, OnDeck, CAN Capital, ETS and other
leading payments industry brands. From explainer ani-
mations for your website and tradeshow booth, to train-
ing and onboarding courses, to video production &
distribution for content marketing, everything they do is
laser-focused on delivering superior ROI

What’s New:
3 common misconceptions about video

verybody knows that video is by far THE best way to communicate with your
audience. But did you know that video is also the best way to boost your organic
rankings (by up to 53x)? That means much higher awareness and greater traffic to
E your website – for free!

That's because when you have a video, people will spend more time on your page, and your
bounce rate will go down. Both of which improve your organic rankings on Google's search
results.

Also, a video has 10-20 times better chances to appear on the front page of Google's organic
search results compared to a blog post.

Since 1st page results get 75 percent of all traffic, and the top 2 spots can account for 50 percent of all clicks, the traffic
boost can be meteoric!

So why doesn't everyone convert their blogs into videos and generally post a lot more videos?? Instead of content marketing,
why isn't everyone doing VIDEO content marketing? There are 3 main hurdles: video can be expensive, difficult to figure
out, and a pain to execute.

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