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Spotlight Innov
Spotlight Innovatorsators

1. Let's talk budget:

It's no secret videos take time and money. You have to find a videographer, book a studio and rent equipment. On the day
of the shoot you watch the crew set up and dismantle the equipment that you're paying for, and that's not even counting
the reshoots when something goes wrong.

And after spending all this time and money, you may not even nail it the first time out. Do-overs are inevitable. That's
hardly a sustainable strategy for video content marketing where you need to post a 5-10-minute video every week to be
effective. That's why many companies choose to bring video in-house or create homestyle videos that damage their brand.
And some of them just give up.
2. Let's talk fear of the unknown:

Video content marketing can be difficult to figure out.

What content should you cover? How will you come up with 50 ideas a year? How will you attract an audience?

Yes, video can be difficult to figure out until you begin to realize how many things you are already doing that are
translatable to video. Here are some examples:

Blog: If you have a blog, you can look for the posts that get the most traction and convert them to video.

Website: If you have a website, you can do an SEO keyword analysis to find the most competitive keywords that will give
you the most traffic. We can help!

3. And finally, let's talk about the elephant in the room: fear of failure.
After all this time and effort, is there any guarantee that your videos will hit their mark?
Let's address these misconceptions.

1. First, on the expense front, you can cut costs and improve efficiencies if you leverage our infrastructure. Board
Studios has a full-time production studio that eliminates the time and expense of setting up and breaking down
equipment.

When clients come in, their scripts are ready on the teleprompter. We edit and polish the video content in the post-
production process and we can get up to 3 months of content from a single sitting.

2. Now let's move on to fear of the unknown.

We have the tools and expertise to take the guesswork out of video. With our streamlined processes, we can
interview you remotely or you can use a voice memo app on your phone to record your thoughts and we can
transcribe them. You can edit and enhance your recording or have one of our editors do it for you.

3. Finally, don't let fear of failure keep you from reaching your goals.

We don't want you to produce videos that may work. We'll help you get a home run every time. On the day of the
shoot, bring a few different outfits and we can batch-produce a ton of content. You don't have to worry about a
thing, because we've already thought of everything!
Are you ready to beat your competition with video? Everyone is using the same tactics: blogging, SEO, SEM, content
marketing. But VIDEO CONTENT MARKETING remains the only white-space opportunity to help you stand out. Contact
Kosta Papakonstantinou at kosta@boardstudios.com for a free consultation and review of what your competitors are doing,
and where are the best opportunities.

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