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Education

and starts over the past decade or to come. But it seems clear that at some point in the future, acquirers and ser-
so, hardware manufacturers have vice provides will have to adapt to POS payment software that can run on any
pioneered various tablet and hand- device with the appropriate embedded security. That is going to fundamen-
held device solutions with built-in tally change business models of device vendors and service providers.
contactless capabilities. But they
have never really achieved merchant Martin Herlinghaus is head of Imagineering with AEVI. He has 20 years of experience in both
adoption rates to justify wide-scale digital and face-to-face (F2F) payments and has worked with leading companies to create global
rollouts.
billing and digital payment solutions. Contact him at response@aevi.com.
Generally, these devices have been
either specialized devices that are
costly to manufacture, or they utilize
clunky hardware accessories that
neither merchant nor consumer have
warmed up to. It’s a War out there!

Efforts are underway to equip off- Time to Band together with the Band of ISO’s
the-shelf smartphones and tablets
with native NFC payment-ready ca-
pabilities that can utilize a mobile
POS application to complete an in-
store payment transaction.

Ultimately, both merchant and con-
sumer will be able to utilize tap-on-
phone payment without the need
of dedicated devices or specialized
hardware accessories. What will fi-
nally push contactless over the hur-
dle is the need for issuers to keep up
with consumers, as well as competi-
tion from device manufacturers like The Merchant Store Presents the ISO Co-op
Apple, which have realized they can
bring their own branded cards to
market. Best Buy Rates in the business!
Secure, software-based Customer Service that is actually a service to the customers!
and mobile True Revenue sharing
At the NRF 2020 conference, Sam- Join today for a better Tomorrow!
sung and Visa teamed up on a "Tap-
to Phone"-ready solution that can The Merchant Store Promise:
function as a software-based POS • 60 - 80% commission
payment system able to accept con- • Transaction fees: 4 cents!
tactless payments without add-on • $5.00 service fee
hardware. Visa said it is piloting this • Up-front bonus ( does not effect split )
type of capability in 16 markets glob- • True revenue sharing!
ally. • Wholesale equipment pricing!
• Free Terminal and POS placement options!
According to Visa, tap to phone’s "so- • And, one-on-one support, when and how you need it!
phisticated software terminal inside
the smartphone generates the same Real partner solutions for Career minded agents!
dynamic security as a traditional
terminal does today for every trans- To setup your custom agent program,
action, giving every party peace of
mind that their data is safe." TheMerchantStore Contact us at: 844.898.2884
Minding your business or Visit our website: MerchantCoOp.com
Acquirers and service providers no
doubt will continue to sell classic LIFETIME RESIDUALS :: UP-FRONT CASH :: WHOLESALE EQUIPMENT
POS payment devices for some years
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