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Gain, keep merchants with

novel membership program

"Members may think they have one rate structure or that
their rates are high," Grossman said. "We show them
what the rates are and work with ISOs that have easy-to-
understand statements."

Grossman acknowledged that the company's business
model may seem counterintuitive but its lower rate
structures and year-end rebates have proven popular with
merchants. He also noted that Delta Payment affiliates
provide warm introductions to "our sweet spot," which
typically includes small and midsize ISOs specializing in
high-risk and merchants that process between $1 and $100
elta Payment Solutions, a business cooperative million in credit card transactions.
and consultancy, provides a broad portfolio Tailored consulting services
of discounted services and exclusive member
D benefits. The unique business model is designed Grossman described the company's fresh perspective on
to provide small and midsize business (SMB) owners with the payments industry as a key competitive advantage.
simple, transparent competitively priced processing solu- "We are not overly influenced by the conventional wisdom
tions. of the industry," he said. "You can get so wound up [with
traditional practices and business models] that you can't
"As founding partners, we had experience running differentiate yourself with a competitively structured
companies outside of the payments industry," recalled business."
Irwin Grossman, Delta Payment Solutions co-founder and
CEO. "As we made our foray into payments processing, we Delta does not engage in competitive bid situations or
became both beneficiaries and victims. We saw card-not- give out rates, Grossman noted. The company provides
present companies being incorrectly categorized as high analysis and lets merchants know what it can do for them
risk and SMBs overcharged for processing." but requires a commitment before sharing details. Another
core value at Delta is its commitment to earn a merchant's
To address these issues, Delta founders launched a business business every day. The company partners with ISOs that
co-op with diverse merchant members and affiliate do not impose onerous early termination fees (ETFs) on
partner arrangements with merchant acquirers, ISOs and merchants. And Delta will absorb an ETF if it fails to make
third-party service providers. Affiliate revenue-sharing a merchant happy, Grossman stated.
agreements, based on business volumes, helps pay for co-op
operational expenses; remaining funds after expenses are "We fit you with the best solution at the lowest cost,"
rebated to merchant members. "Members receive a rebate of Grossman said. "And we provide more than just processing
at least 50 percent of the revenues the co-op receives, based solutions. We offer discount-for-cash programs, custom
on their business with us," Grossman said. "These rebates financing with traditional and installment plans, and
grow as the co-op grows." branded credit cards with full loyalty programs."
Group buying power

Grossman went on to say that Delta Payment Solutions is
a large group-purchasing organization that leverages the
buying power of its growing base of 30,000 members to Company: Delta Payment Solutions
purchase supplies. In addition to cost savings, the company Product: ISO partner programs
is transparent and works with potential members to help
them understand their merchant statements and service Website: www.mydeltaps.com
agreements, he added.
Contact: irwin@mydeltaps.com

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