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ChapterTitleEducation

Improve your business which of course can be avoided online. Fortunately,

with the right technology, queues can be reduced if not
with in-store mobility completely removed from the in-store experience.

By making use of Click & Collect and Scan&Pay technology,
retailers can not only provide an instantaneous shopping
experience, but also bring customers in-store to browse
further products. Merchants can further enhance the
shopping experience with the use of mobile payment
devices, allowing customers to purchase instantly
wherever they are in the shop.
Knowledge is power

Mobile payment devices aren't just useful for taking
payments either. With the rise of online shopping has also
come the rise of knowledge—and the power of reviews.
With a simple click of a mouse, customers can compare
and source a range of products online, finding the best
product and the best price almost instantly.

However, this research takes time and energy. If a well-
trained sales associate can provide professional insight,
the product and the payment all on the spot, that is a
By Lee Jones winning strategy. In fact, 88 percent of customers surveyed
Ingenico Enterprise Retail reported they are more likely to make a purchase in-store if
sales associates are knowledgeable, so it's more important
n recent years payments have gone from zero to than ever that sales staff have access to the tools that will
hero on customers' agendas. Whereas once they increase their insight, expertise and mobility.
weren't given much thought, many consumers now
I have a favorite payment method they expect to be In-store mobility then, at its core, involves providing sales
provided for a good shopping experience. associates with smart connected handsets, enabling them
to better respond to sales queries and take payments
Shoppers are now so used to the speed and ease that digital anywhere in the store. This returns the insight advantage
offers that, if merchants want to compete in-store, they to sales staff, as well as facilitating instant payments and
need to replicate this. So, how can retailers use technology forming a gateway to loyalty programs and their benefits.
to give customers the best of both worlds? Let's take a look.
Omnichannel serves all
Behavior is shifting
The most important thing for today's consumer is a
Consumer behavior today is a far cry from the consumer frictionless experience that suits their needs, so an
behavior of yesterday. Today, switching between digital omnichannel system that encompasses every touch point,
and physical shopping platforms repeatedly throughout accepts a range of payment methods to suit any preference
the buying cycle is the norm—from previewing goods and is compatible on a range of devices is the key.
and services ahead of a store visit, to real-time product
comparisons via mobile devices while walking the aisles. Omnichannel provides an option for all customers—
with the faster-paced, technologically literate consumers
According to a recent report by OuterBox (https://bit. having the option of a quick mobile checkout with a sales
ly/2zoRqGO), 80 percent of consumers reported using associate, while others continue to use the traditional
a mobile phone in-store to check product reviews. This terminals they're comfortable with.
shows a significant shift in the power dynamics between
the consumer and sales associate—whereas once shop Ingenico has long been a pioneer of in-store mobility solutions. Its forth-
staff were the only fountains of knowledge, 4G internet coming generation of devices will enable retailers of all sizes and scale
has given customers a different insight advantage. Habits to create a smoother shopping experience for consumers and boost the
are evolving, and convenience as king. Merchants must revenue-generating potential of sales associates. With over 20 years'
act fast to keep up.
experience and a range of payment system offerings, Ingenico Enterprise
Digital offers speed, flexibility Retail is perfectly placed to answer any questions you may have—retail,
security, technical or otherwise—and help your merchant base improve
Why do customers shop online? According to a recent their in-store mobility with a bespoke payments system. To find out
Ingenico report (https://bit.ly/2MPHFV9), 78 percent of more, visit www.ingenico.co.uk/omnichannel.
customers have abandoned checkouts due to long queues,

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