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Education

Find a partner-centric simple as adding one blog post per month or having a press release
company that lets its every 30 days, when applicable.
partners take the applause. In addition to building your website, start a newsletter or podcast so
If you are an affiliate you can stay in front of your clients and potential clients. You have
a few ways to drive traffic: paid traffic, search engine optimization,
partner, you should have no and email lists/newsletters. SEO has three main purposes: creating
competition from the source content around the topic, understanding what your customers may
be searching for, and posting enough technical information to push
and should be the only one in these pages higher in the search rankings (link-building or sharing).
front of your clients.
Now you know the fundamentals of beginning an affiliate partner
program. Affiliate marketing takes time, but once the product/service
much can you control? Will it be scalable begins to spool up it rarely will slow down. Enjoy the ride and stay
enough for both small and large clients? humble. The only question is, What will you pick?

It's essential to determine where you believe Nicholas Cucci is the co-founder and COO of Fluid Pay LLC and former director of mar-
your product or service will fit best. Will it keting for NMI. Cucci is also a graduate of Benedictine University and a member of the
be healthcare, firearms, government, etc.? Advisory Board and Anti-Fraud Technology Committee for the Association of Certified
If you will be the main content creator, the Fraud Examiners. Fluid Pay is a 100 percent cloud-based Level 1 PCI Payment Gateway
task will be much easier to sustain if you processing transactions anywhere in the world. Contact Nick at nick@fluidpay.com.
select an area you are interested in. Get
granular when selecting, too. For instance,
"firearms" is a generic category. What's the
challenge you are trying to solve? Is it grips,
a custom slide or triggers? And remember to
document everything. People are interested
in your journey; anything you've learned or
are learning will be of interest. It does matter.
Creating content, generating buzz

When setting up your brand or website,
content is key. Identify the value proposition.
Your website should address such questions
as why you are in business and how you will  Exclusive low cost Bill&Pay
provide what customers need. It should also Our ISO electronic invoicing pricing
have a call to action. Target your audience.
Instead of what consulting firms believe & ISV  Robust, cost effective
customers want, think about what they i3 Transafe gateway with
actually want to hear. What would you want Partners seamless integration
to hear? This is probably one of the hardest  Multiple pricing options including
items to tackle in marketing. It is essential to Enjoy surcharging and flat rate
think like a consumer.  Complimentary statement
analysis
Also, map the customer lifecycle from  L2 & L3 interchange savings for
inception to recurring. How do you plan B2B merchants
on keeping your customers? How often
should a customer touch your company? Is  Choose from numerous
there recurring purchase or is it a one-time platforms and sponsor banks
purchase with perhaps a second follow up  NDF cutoff times as late as 11pm
purchase 60 to 90 days later?

The more content you place on your website
the better your SEO will be. Speak the same Technology driven. Human powered.
language as your audience. Avoid industry
jargon and use words your audience will Contact Us
comprehend. Develop a content schedule, as
well, to keep your website fresh. Your content ISORecruitment@i3verticals.com
should rotate every 30 days. This can be as

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