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IndustryUpdate

level email deliverability metrics, empowering clients
to optimize sales emails over time and drive greater
revenue growth, the company stated. The Email Metrics
page now contains delivered rate, opened rate, click
rate, instant reply rate, bounced rate, and failure rate.
"ISOs can now take advantage of high-level email met-
rics, which are filterable by date, user class, user group,
template, and specific users," the company added. "With
summarized and granular email performance metrics,
ISOs can understand the effectiveness of their email
efforts and optimize over time based on the results."
Finastra joins the FedNow pilot program

Finastra joined the Federal Reserve's FedNow pilot pro-
gram to support development, testing and adoption of
the FedNow service. "Finastra has deep expertise and
knowledge of instant payment schemes globally, having
enabled financial institutions to process payments and
ANNOUNCEMENTS implement associated overlay services for instant pay-
ment schemes in 12 countries across four continents,"
said Ohad Chenkin, vice president, product manage-
Celebrating Cash Hub, ATMIA seeks stories ment, payments product and platform at Finastra. He
added that the company looks forward to bringing its
The ATM Industry Association launched Cash Hub, a expertise to advance instant payments in the United
new portal housing global information about pro-cash States.
initiatives and trends, as well as stories from members
about cash during and beyond the pandemic, as a MSTS Rebrands as TreviPay
resource for the industry.To celebrate, ATMIA is calling
on the ATM industry professionals to submit their sto- Business-to-business payments company MSTS unveiled
ries, videos, blogs, white papers, images and personal a new brand identity and name: TreviPay. The company
stories that highlight the importance of cash in society. said this new branding reflects its role as the preferred
Submissions will be compiled into a slideshow and dis- B2B payment provider for leading Fortune 500 compa-
played at the ATMIA US Conference, June 23 to 25, 2021, nies and small to midsize businesses. "The transition
in Las Vegas. to TreviPay builds on MSTS's legacy of helping clients
grow by streamlining B2B payments through a combi-
ETA updates payfac guidelines nation of innovative technology, service expertise, and
working capital to improve their customer's experience
The Electronic Transactions Association released the and free up funding for growth," the company stated.
third edition of the ETA Payment Facilitator Guidelines
to reflect the latest U.S. card network rule changes and Northern Leasing celebrates 30 years in business
applicable laws and government regulations for card
acceptance. The guidelines provide guidance to pay-
ment facilitators on how to maintain strong underwrit- Northern Leasing Systems is celebrating the 30-year
ing and risk-monitoring policies and procedures to anniversary of its introduction of micro-ticket leasing.
serve small merchants. "To bring new merchants into "From the onset of Northern Leasing, we have always
the payments ecosystem, payment facilitators need to operated our business model from outside in," said Jay
maintain robust risk management programs to keep Cohen, Northern Leasing's CEO. "We tried to under-
fraud at bay," said Jodie Kelley, CEO of the ETA. She stand what it was that business owners wanted and
added that the updates "demonstrate the industry's provide a service that helped business owners access
commitment to providing underwriters with a deep the technology they needed, without having to pay for
understanding of the risks associated with this model expensive equipment all at once. It turns out, leasing
and the steps a company must take to mitigate instances had been the answer." The company credits its success
of abuse." to concentrating resources on products and services that
its clients value most.
IRIS CRM provides email deliverability metrics
Nuvei joins American Gaming Association
IRIS CRM released a new feature designed to supercharge
sales emails for clients. The new Email Deliverability Payment technology provider Nuvei Corp. joined the
Metrics feature provides convenient access to high- American Gaming Association. The AGA is the premier

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