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IndustryUpdate
researchers noted. The study, in its fourth consecutive PARTNERSHIPS
year, was conducted in conjunction with payments
provider Blackhawk Network and identifies emerging
trends, reveals areas of opportunity and highlights best Bluefin, Powertranz, NRT join forces
practices for optimizing merchants' gift card and pay- Bluefin, a provider of data and payment security tech-
ment programs. nologie, Powertranz, a provider of card-present gate-
Banks' interest in pooling, sharing ATMs grows way/payment processing for the Caribbean, and tech-
nology provider NRT Technology Corp, reported they
Banks show increasing interest in pooling and sharing launched the first secure, self-integrated contactless
ATMs, according to RBR. Cost pressures are driving kiosks with validated P2PE for the Caribbean market.
banks to consider pooling or sharing of ATMs, which The solution includes Bluefin as the validated P2PE pro-
offers a way to maintain access to cash while reducing vider, Powertranz as the card-present gateway/payment
operational costs. processor, and NRT kiosks that utilize Advanced Mobile
Payments' 6500 unattended devices. Bluefin, Powertranz
Also, cashless payments continue to rise, but cash and NRT teamed with acquirer Scotiabank to develop a
provision remains crucial, researchers found. RBR's solution for Cable & Wireless, the leading telecommu-
Global ATM Market and Forecasts to 2025 shows declining nications and entertainment providers in the Caribbean
demand for cash in several countries, a trend thrown and Latin America.
into sharp relief by both the growth of ecommerce dur-
ing the COVID-19 pandemic and increased hygiene Clearbanc, Pencil tackle AI ecommerce
concerns about cash handling; nevertheless, banks are Creative AI company Pencil partnered with ecommerce
keen to continue offering cash services, and some gov- investor Clearbanc to provide an innovation in online
ernments are keen to guarantee access to cash for all video advertising: machine generated creative. MGC ads
communities, RBR noted. can be created in minutes and consistently double return
on ad spend for brands, the partners stated. They expect
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