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IndustryUpdate

that companies using the Pencil platform will be able to Payments and stated it will continue to provide payment
unlock new audiences on Facebook and Instagram and processing services to Pineapple Payments merchants
grow revenue faster. MGC online video ads are gener- while enhancing delivery of an array of customer-
ated by AI while learning what resonates with audiences focused, innovative solutions.
to systematically deliver better results for brands. Pencil
noted that it analysed over 100 campaigns that used Fiserv added that the acquisition will expand the reach
MGC video ads and found the best MGC ads delivered of Fiserv's payment solutions, including the CoPilot
an average return on ad spend two times that of other partner platform, Clover and Clover Connect, through
ads the brands were running. the technology—and relationship-led distribution chan-
nels of Pineapple Payments. Founded in 2016, Pineapple
NBP adds two vendor partners Payments provides payment processing, proprietary
technology and omnichannel payment acceptance solu-
National Benefit Programs added two vendors, Travel tions for integrated software vendors and small and
Savings Center and Member Options, to its growing midsize businesses.
list of partners. Travel Savings Center helps customers
find exclusive savings from brands like Avis, Budget, Lightspeed to acquire Vend
Wyndham, Red Roof Inn, and Motel 6, as well as
member-exclusive hotel discount aggregators. Member Lightspeed POS Inc., a provider of cloud-based,
Options offers a way to find insurance at the best possi- omnichannel commerce platforms, entered into a defini-
ble price, saving customers time and money, NBP stated. tive agreement to acquire Vend Lrd., a cloud-based
retail management software company. The acquisition
PointsBet, Paysafe expand into Michigan strengthens Lightspeed's global retail base and rein-
forces the company as a premier omnichannel retail
Global sportsbook operator PointsBet, which uses spe- platform worldwide for high-performing small and
cialized payments platform Paysafe's processing ser- medium-sized businesses, Lightspeed said, adding that
vices in five other regulated U.S. states, added Michigan the acquisition also builds on Lightspeed's foothold in
to the list of markets supported through an expanded Asia-Pacific, approximately doubling the company's
partnership between the two companies. Founded in customer base and expanding its retail footprint in that
Australia, PointsBet made its U.S. debut in 2019 after region.
receiving approval from the New Jersey Division of
Gaming Enforcement and partnering with the state's
Not All Portfolio Buyers Meadowlands Racetrack. PointsBet is now live in six APPOINTMENTS
states: Colorado, Illinois, Indiana, Iowa, Michigan, and
Are Created Equal. New Jersey. JUDI.AI taps Russell Anderson
Riskified, Dentsu to speed retail Dr. Russell Anderson joined the JUDI.AI team as chief
digital transformation credit scientist. He will drive the data science strategy
The in dustry's trusted portfolio
behind JUDI.AI's credit risk models and small business
purchaser sin ce 2006 Riskified, an ecommerce and fraud-prevention solutions growth analytics. Anderson has spent over 30 years
provider, and advertising and public relations agency developing artificial intelligence and machine learning
Dentsu Inc. reported they formed a a strategic partner- solutions for retail, ecommerce, and financial services,
No new accounts requir ed – no
ship to introduce Riskified's ecommerce enablement
min im ums – no penaltie s with specific expertise in credit and fraud risk manage-
and fraud prevention solutions to Dentsu's portfolio of ment. Among his recent roles have been: chief scientist
customers, supporting their digital transformation and
Keep your merchants wit h your for IBM's Data Science Studio; analytics lead for Opera
enhancing their adoption of best of breed ecommerce Solutions; and head of decision science at Halifax Bank
technologies. The threat of fraud can mean merchants
ISO – no convertin g - no movin g of Scotland.
don't reach their online potential by being too cautious,
by missing out on new cross-border revenue streams Emmanuel Ide to head engineering at Glint
- no sellin g your merchants
or by wrongfully declining legitimate transactions, the
partners said, adding that Riskified helps them safely
Our skil led support team can take Glint, a gold-based payments system, hired Emmanuel
approve more orders, increase revenue and expand Ide as its new head of engineering to develop the fin-
over servic in g your merchants
internationally while delivering a better customer expe- tech's platform and play an integral role in positioning
rience. Glint as the leading global, alternative currency. Ide
Full or Partia l Buyouts
has 15 years' leadership experience in technology and
ACQUISITIONS ventures. He was most recently chief technology officer
Quic k Closures - Flexi le Deals - product, working for B2C and B2B start-up and scale-up
at Curio, a media platform for high-quality audio jour-
Honest Valuatio ns
Fiserv to acquire Pineapple Payments nalism. Previously, he was head of technology at online
accountancy firm Crunch, CTO at art therapy nonprofit
Fiserv, a provider of payments and financial services Chroma and head of development at business logistics
technology, signed an agreement to acquire Pineapple specialist Quru.
We Buy Portfolios
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CUTTERFINANCIAL.COM
610.451.4096 acquisitions@cutterfinancial.com