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Then COVID-19 rocked the world to its core, leading to business lockdowns,
The ve travel restrictions and vastly limited retail sectors.
The very point of salery point of sale
Are you here?
In the ensuing fog of COVID, being served took on a whole new meaning as
a massive spike in digital commerce made it difficult for merchants to discern
good customers from fraudsters. With valued relationships at stake and
federal and international compliance a constant struggle, advanced, real-time
technologies became critical for all merchants, researchers noted.

"Across the industry, escalating use of data, connectivity and AI has also
increased the influence and scope of regulators and industry bodies," researchers
wrote. "From Know Your Customer (KYC), Anti Money Laundering (AML),
PCI and EMV to data protection – on a federal and international level, they
Are you being are ramping up mandates, requirements and practices designed to safeguard
businesses, customers and their personal and payment data."
served? Fortunately, service providers rallied to help merchants implement advanced
technologies to stay connected to customers when traditional methods were

By Dale S. Laszig blocked. Solutions that formerly took years to develop were deployed in days.
Flexible, scalable frameworks made solutions easy to configure, customize and
DSL Direct LLC activate, according to Molly Walsh, head of product for merchant services at
J.P. Morgan.
he question, Are you being
served? begins with wait Democratizing payments
staff and ripples across "As a vendor, we need to get solutions to our merchants and clients quickly
T consumer touchpoints, and in a reliable, scalable manner," Walsh said. "Technology partners like
from stores to websites to mobile
apps. Service lives at the intersection
of commerce, where brand manag-
ers, service providers and technol- USAEPAY.COM
ogy companies collaborate to create REIMAGINE THE ART OF 866-570-2051
a seamless, uninterrupted customer
experience. TRANSACTION

A recent study by FreedomPay and RETAIL E-COMMERCE M MOBILEOBILE
J.P. Morgan, published June 9, 2021,
examined how quickly the customer
experience is changing and how
payments industry professionals
are helping merchant partners stay
apace with ever-changing shopping
habits, technologies and regulations.
As researchers noted, digital and
touchless commerce trends, already
in play, were rapidly deployed
during the coronavirus pandemic as
alternatives to traditional POS.

In Preparing for the Return of Demand:
How America's Retail & Hospitality
Tech Elite Tackle Disruption with New
Commerce Investment, researchers
noted that 2020 consumer spending
was up and "life was good for many as
transactional volumes grew in retail,
hotels, casinos, sports stadiums,
restaurants, venues and bars."

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