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FreedomPay bring together end-to-end, holistic payment through connectivity. For Michael Chall, head of business
solutions that help merchants and clients leverage data development, global partnerships at Visa, it's optimizing
and engage customers." the payments experience. For Prasad Tendulkar, vice
president of engineering at Sephora, it's personalizing
Chris Kronenthal, president at FreedomPay, agreed, stating the customer experience across all channels. For Greg
companies had to execute rapidly during the pandemic. Schmitzer, president at Mad Mobile, it's reinventing the
Holistic solutions gave them access to free-moving customer experience by enhancing, not replacing legacy
networks of connectivity, democratizing payments. systems.

"Democratization means playing and talking with anyone For Joe Emig, senior vice president, financial institutions
while protecting your data and using the intelligence that and technology partnerships at Global Payments, it's about
comes out of that data," Kronenthal said. "Open, connected staking out fresh new territories, which he compared to
platforms enrich partnerships and enable merchants to homesteading the American Midwest in the 1800s.
plug into an array of technology providers and merchants
are beginning to understand the power of that." "It could be 160 acres or 400 acres; all the person had to do
was go there, occupy the space and build a thriving life for
Room for innovation themselves," he said. "In payments today, there are wide

I recently moderated FreedomPay's Next Level Commerce open spaces where we can take our solutions and create
roundtable with executives from FreedomPay, Visa, conveniences that may not have existed before."
Sephora, Mad Mobile and Global Payments. Themed Retail
Resilience, the recorded discussion was followed by a live Dale S. Laszig, senior staff writer at The Green Sheet and managing
Q&A session. Everyone addressed the same fundamental director at DSL Direct LLC, is a payments industry journalist and content
question: Are you being served? strategist. She can be reached at dale@dsldirectllc.com and on Twitter
at @DSLdirect.
For Barry Stearn, vice president, partnerships at
FreedomPay, service is enhancing merchants' choices

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