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NewProducts
                                                    NewProducts


                           Sell plastic, digital gift cards


                           directly from merchant sites




                                                               Integrations, partners
                                                               Factor4 representatives stated that the company works
                                                               with numerous POS providers, payment gateways, ISVs
                                                               and VARs, and its solutions are integrated into more than
                                                               250 POS systems. Having numerous integrations provides
                                                               a competitive advantage to ISOs, agents and partners, they
                                                               noted. At a time when payment processors have shuttered
                 actor4, a gift card and loyalty solutions provider,   gift card programs due to lack of integrations or support,
                 added online gift card and community gift card   Factor4's omnichannel solution works on mobile devices,
                 programs to its omnichannel gift card platform.   online and in stores, they added.
        F These programs are designed to help small and
        midsize business owners prosper, stated Dan Battista, CEO   An additional benefit is customer service, Factor4 represen-
        at Factor4.                                            tatives stated, noting that the company gets merchants set
                                                               up with gift card programs and educates them on benefits.
        "We like to drive home the point that gift card programs   ISOs, agents and partners know that if their merchants
        aren't just for the holiday season," Battista said. "Stored-val-  have  questions  or  concerns,  Factor4  will  address  them
        ue programs are sales tools that bring value year-round."  promptly, responding to calls and emails within 30 min-
                                                               utes, they added.
        Battista pointed out that Factor4's online gift card programs
        have helped U.S. merchants survive pandemic shutdowns   Citing education as another differentiator, Factor4 represen-
        by enabling them to generate gift card revenue while their   tatives further noted that the company routinely educates
        storefronts and businesses were closed. Online gift card   ISOs, agents, partners and merchants on how to use gift
        programs served as a lifeline during these times, and Fac-  card programs to generate revenue, attract new customers
        tor4 waived set-up fees to help merchants, he added.   and reduce attrition. They added that the company's video
                                                               demonstrations can be seen on its YouTube channel, https://
        Online gift card programs                              bit.ly/3rU58J3.
        Battista also mentioned that merchants can sell digital and  Seamless conversion process
        plastic gift cards directly from their websites. Factor4 pro-
        vides fulfillment services for plastic card orders and offers   Battista cited fear of losing gift card data as a leading reason
        the following online service options:                  why merchants and processors don't switch their gift card
                                                               programs to a better provider. "Factor4 eliminates that con-
            • Online Storefront PLUS: Participating merchants re-  cern with our seamless conversion process," he said. "We
              ceive a customizable, branded web page.          do all the work and take any existing provider's gift cards
                                                               and make them work on our system. Merchants don't have
            • Online Storefront LITE: Participating merchants re-  to worry about losing any gift card data with our seamless
              ceive a standard web page and pay no set-up fee.  conversion process."
        Community gift card programs                           The biggest benefit of Factor4 gift card programs, accord-

        Factor4 community gift card programs are designed to   ing to Battista, is how the company helps service provid-
        help cities and downtown districts leverage COVID-19 re-  ers reduce attrition by providing merchants with recurring
        lief funds and local grants by providing residents with gift   revenue streams backed by stellar service. When service
        cards to use at local merchants. Battista noted that these   providers provide multiple value-added programs, they so-
        programs also help local merchants by helping them attract   lidify relationships and make merchants less likely to attrit,
        new customers.                                         he added.

        "We are managing the S.P.A.R.C. Community Gift Card
        Program for the City of Edinburg," Battista said. "The city        Company: Factor4 LLC
        has distributed $100 gift cards to 8,000 eligible households
        to spend and reinvest in Edinburg S.P.A.R.C.-approved               Product: Digital gift cards
        businesses. To date, the S.P.A.R.C. program has awarded             Website: www.factor4gift.com
        over $1.1 million in grants and $800,000 in gift cards for
        560 locally owned small businesses via partnering with us."         Contact: dan@factor4gift.com


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