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ChapterTitle
Education
Top benefits of an account updater highest data security standards.
Customers and merchants enjoy many benefits when • It keeps things running smoothly: By using an
using an automated credit card account updater: account updater, merchants can avoid service
disruptions and failed payments due to outdated
credit card information. This provides a better
• It’s convenient for customers: Customers won’t have customer experience and helps build loyalty and
to remember to update their account information trust.
with you; everything is taken care of automatically.
They likely are keeping track of several other • It can increase sales: Failed payments can cause 20
accounts, so this can be a way to simplify their lives. to 40 percent of a business's churn. Even if a customer
In addition, if their credit card is lost or stolen, they loves a product or service, they may not bother to
can replace it and know their account with you will update account information if a payment fails. A
remain active seamless transaction process and fewer service
disruptions can reduce inadvertent customer churn.
• It’s efficient for merchants: Merchants will
have more time to focus on other aspects of their
businesses. They won’t spend time and valuable
resources manually updating credit card account Nicholas Cucci is the co-founder and COO of Fluid Pay LLC. Cucci is also a
information. They’ll also reduce the risk of errors graduate of Benedictine University and a member of the Advisory Board
and declined transactions, saving money in the long and Anti-Fraud Technology Committee for the Association of Certified
run. Fraud Examiners, as a Certified Fraud Examiner himself.. Fluid Pay is the
only 100 percent cloud-based Level 1 PCI Payment Gateway processing
• It’s secure for everyone: Account updaters use transactions anywhere in the world. Contact Nick at Nick@FluidPay.
the latest encryption technology to keep customer com.
information safe and secure. These solutions
are PCI-compliant, which means they meet the
