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that must be paid to employees. Because kiosks do away Unlike humans, these machines
with these expenses, merchants save a lot of money,
making kiosks the financially viable solution to the issue do not fall sick, do not ask for leave,
of unusually high inflation and the resultant increasing do not need a minimum four-hour
operational costs.
shift for extra support during peak
Beyond saving merchants money, kiosks bring in extra time, and do not walk out.
revenue. They have automated upsell and cross-sell
functions, use attractive images and give customers the
comfort and privacy to make selections that they often feel
too shy to tell a cashier. The combination of these factors heavyweights upped the ante on their kiosk game, and
this is what has enabled them to continue to thrive. ISOs
has resulted in kiosk orders being 15 to 30 percent higher
than orders placed with a cashier. From a QSR operator’s can now offer the same opportunity to smaller players in
the market. As long as an ISO finds the right solutions
perspective this is an opportunity too precious to refuse.
provider—a vendor who offers economical platforms that
Ultimately, kiosks are the perfect solution to a QSR’s can be custom-made—an ISO will have no trouble closing
current difficulties. Apart from describing the benefits the deal on a kiosk sale.
they have to offer, ISOs will have little else to do to pitch
kiosk sales to QSR operators; the devices almost sell Bill Vasquez leads business development and client services for Applova.
themselves. Kiosks take the focus away from price and He brings 20+ years in senior leadership roles in ITAD, reverse logistics
lay emphasis on resolving an urgent problem. With that and supply chain management services. Previously he was vice presi-
approach, kiosks are an easy sell for ISOs. dent of ITAD operations at Sims Recycling Solutions and COO at TASQ
Technology (TASQ later was acquired by First Data, now Fiserv). Vasquez
Kiosks have a proven track-record of success in QSRs: has been an advisor to Applova Inc for over five years. He holds a BSEE
the big players like Taco Bell and McDonald’s have been and an MBA from The University of California at Davis.
using them for decades. In fact, when the labor shortage
started to show signs of becoming more severe, these