Page 30 - GS220902
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Education


        New MCC for gun and                                     corresponding SIC code. Card issuers may use MCCs to
                                                                categorize, track and restrict transactions. An issuer could
        ammunition sellers                                      segregate customers most apt to respond to a restaurant
                                                                ad, for example.

                                                                Issuers may further use an MCC to adjudicate an
                                                                authorization.  Transaction  size  and  time  of  day  should
                                                                triangulate with the MCC. MCCs may also be used for tax
                                                                reporting and interchange qualification.
                                                                The MCC defined

                                                                An MCC is a four-digit code. Each merchant is assigned
        By Ken Musante                                          one according to their vertical.  There is some art to
        Napa Payments and Consulting                            the assignment, but the MCC should correspond to a
                                                                merchant's primary business. This could be confusing,
                  isa and Mastercard use merchant category      however, as a business could sell Christmas trees in
                  codes (MCCs) to classify  merchant verti-     December and fireworks in July. Further, a store may
                  cals  such  as  bars,  restaurants  and  churches.   sell both sporting goods and serve as a taxidermy. A
        V MCCs are derived from Standard Industrial             grocery store may have a florist or deli within it, and those
        Classification (SIC) codes and from International       respective registers would be assigned different MCCs
        Organization for Standardization (ISO) codes. This month   than the grocery's MCC.
        the  ISO approved a new merchant code for gun sellers.
        Visa, Mastercard and  American Express indicated they   With this backdrop, we can better understand the context
        would follow suit.                                      for the newly defined MCC for gun  and ammunition
        Card network MCCs and definitions do not always         sellers. Visa and Mastercard do not track purchases
        correspond  to  SIC  codes.  Some  MCCs  are  consolidated,   by  cardholders.  They  do  not  have  an  agreement  with
        while others within the travel and entertainment        the cardholder and could not provide a means for the
        sector are specific to the merchant and do not have a   cardholder to set their privacy preference.
                                                                                 Issuers, however, can track purchases
                                                                                 by MCC. Issuers do not have access to
                                                                                 transaction level data, only the amount
                                                                                 purchased at each store. Ostensibly,
                                                                                 this could and should allow issuers
                                                                                 to notify the ATF if they are aware of
                                                                                 unusual purchasing behavior by a
                                                                                 single customer.
                                                                                 New urgency for updating

                                                                                 Miscellaneous or catch-all MCCs
                                                                                 typically end with 99 and may be used
                                                                                 if a more accurate MCC does not exist.
                                                                                 Currently, for example, MCC 5999
                                                                                 is designated for miscellaneous and
                                                                                 specialty retail shops. Firearms and
                                                                                 ammunition stores would be classified
                                                                                 here along with ice dealers, beauty
                                                                                 supply stores and magic shops.

                                                                                 Certain business types  must  be
                                                                                 assigned multiple MCCs, if there
                                                                                 are distinct areas of the location for
                                                                                 differing business types and each has
                                                                                 its own POS. The card networks could
                                                                                 at some point mandate any merchant
                                                                                 selling guns have a separate MCC
                                                                                 specifically as a precondition. Note, I
                                                                                 am postulating what they could do,
                                                                                 not what they have done. The MCC
                                                                                 selection is not automated. It is chosen
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