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Education
Key benefits of cash funding, a review
Inventory
It is of major importance that a business to be properly
stocked, especially with the current issues in supply
chain distributions. The delays caused by shortages
and pandemic overall have caused stress for retailers
worldwide. Therefore, placing orders for product
shipments should be done well in advance. Cash funding
ensures businesses are able to pay for what they need.
In addition, merchants must keep track of what their stores
need. They should know when they are almost sold out of
items and replace them as soon as possible. Empty shelves
should be avoided at all costs. Furthermore, they need to
pay close attention to what products sell more than others.
By Elie Y. Katz Ordering products customers are drawn to is a good use
National Retail Solutions of cash.
Store appearance
ash is a necessary part of running a business
efficiently and ensuring its success. Almost A retail business should be clean and updated. Customers
all components of a business require funding. should feel comfortable shopping at a merchant's store. A
C Whether a business is just starting up or has fresh paint job, new flooring and a well-managed restroom
existed for some time, cash funding offers multiple ben- will enhance the overall environment, contributing to a
efits. In this article, I will touch on the various advantages positive impression. It can be fatal to a business to ignore
of cash funding that ISOs and merchant level salespeople how a store's look impacts customers.
(MLSs) can point out to merchant customers who may be
unaware of them. Additionally, a well-functioning air conditioning and
heating system is also key. If a store is too hot or cold,
Advertising and social media customers will not want to be in there for long. Updating
these aspects of a business can ultimately strengthen
Advertising and staying in touch with customers is a relationships with customers. Cash funding can help pay
vital component of running a business. First, showcasing
what a store has to offer and making the retailer's unique for these projects.
presence known can help attract more shoppers. Available Payroll
marketing can make this easier. These can include running
advertisements, sending out emails, or registering a Employees play a major role in making a business run
business with search engines. Services, such as Mailchimp smoothly. One of the most important responsibilities for
or Constant Contact, can make sending email blasts much merchants is paying their employees. Sometimes this
easier. requires a cash advance to make sure they are paid on
time. Employees should not have to wait to receive their
Retailers can also benefit from updated websites and paychecks.
social media accounts. If a store doesn't have a website,
it is worth hiring a developer. It should display available Cash funding opens a lot of opportunities for merchants. I
deals, discounts and an up-to-date catalog showing what mentioned a handful of them in this article. When it comes
the business has available. Social media accounts also to advertising, social media, inventory, store appearance
bring more attention to businesses. This could include and paying employees, resellers can take advantage of
a Facebook and Instagram page. They should be well cash funding. There are many ways to better a business,
maintained with adequate information, such as products but they all take cash. Encourage your merchant customer
and how to get in contact. to not be afraid to apply for cash advances when they
need them. Remind the retailers you serve that the future
From hiring a website developer to advertising, cash is a of their businesses depends on the decisions they make
major piece of making it all possible. Therefore, using cash today.
funding and potentially applying for a cash advance can Elie Y. Katz is founder, president and CEO at National Retail Solutions
be a major step for a retailer. (NRS), https://nrsplus.com. Contact him by phone at 201-715-5179 or by
email at ekatz@nrsplus.com.
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