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Education




                 Key benefits of cash funding, a review




                                                                Inventory

                                                                It is of major importance that a business to be properly
                                                                stocked, especially with the current issues in supply
                                                                chain distributions. The delays  caused  by shortages
                                                                and pandemic overall have caused stress for retailers
                                                                worldwide. Therefore, placing orders for product
                                                                shipments should be done well in advance. Cash funding
                                                                ensures businesses are able to pay for what they need.
                                                                In addition, merchants must keep track of what their stores
                                                                need. They should know when they are almost sold out of
                                                                items and replace them as soon as possible. Empty shelves
                                                                should be avoided at all costs. Furthermore, they need to
                                                                pay close attention to what products sell more than others.
        By Elie Y. Katz                                         Ordering products customers are drawn to is a good use
        National Retail Solutions                               of cash.
                                                                Store appearance
                  ash is a necessary part of running a business
                  efficiently and  ensuring its  success.  Almost   A retail business should be clean and updated. Customers
                  all components of a business require funding.   should feel comfortable shopping at a merchant's store. A
        C Whether a business is  just starting up or has        fresh paint job, new flooring and a well-managed restroom
        existed for some time, cash funding offers multiple ben-  will enhance the overall environment, contributing to a
        efits. In this article, I will touch on the various advantages   positive impression. It can be fatal to a business to ignore
        of cash funding that ISOs and merchant level salespeople   how a store's look impacts customers.
        (MLSs) can point out to merchant customers who may be
        unaware of them.                                        Additionally,  a  well-functioning  air  conditioning  and
                                                                heating system is also key. If a store is too hot or cold,
        Advertising and social media                            customers will not want to be in there for long. Updating
                                                                these aspects of a business can ultimately strengthen
        Advertising and staying in touch with customers is a    relationships with customers. Cash funding can help pay
        vital component of running a business. First, showcasing
        what a store has to offer and making the retailer's unique   for these projects.
        presence known can help attract more shoppers. Available   Payroll
        marketing can make this easier. These can include running
        advertisements,  sending out emails,  or registering a   Employees play a major role in making a business run
        business with search engines. Services, such as Mailchimp   smoothly. One of the most important responsibilities for
        or Constant Contact, can make sending email blasts much   merchants is paying their employees. Sometimes this
        easier.                                                 requires a cash advance to make sure they are paid on
                                                                time. Employees should not have to wait to receive their
        Retailers can also benefit from updated websites and    paychecks.
        social media accounts. If a store doesn't have a website,
        it is worth hiring a developer. It should display available   Cash funding opens a lot of opportunities for merchants. I
        deals, discounts and an up-to-date catalog showing what   mentioned a handful of them in this article. When it comes
        the business has available. Social media accounts also   to advertising, social media, inventory, store appearance
        bring more attention to businesses. This could include   and paying employees, resellers can take advantage of
        a Facebook and Instagram page. They should be well      cash funding. There are many ways to better a business,
        maintained with adequate information, such as products   but they all take cash. Encourage your merchant customer
        and how to get in contact.                              to  not  be afraid to  apply for  cash  advances  when they
                                                                need them. Remind the retailers you serve that the future
        From hiring a website developer to advertising, cash is a   of their businesses depends on the decisions they make
        major piece of making it all possible. Therefore, using cash   today.
        funding and potentially applying for a cash advance can   Elie Y. Katz is founder, president and CEO at National Retail Solutions
        be a major step for a retailer.                         (NRS), https://nrsplus.com. Contact him by phone at 201-715-5179 or by
                                                                email at ekatz@nrsplus.com.

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