Page 33 - GS220902
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Education




        So, again, merchants must perform due diligence by re-     • The surcharge dollar amount must be clearly stated
        searching the rules and regulations set forth by the credit   on the checkout page, receipt to the customer and the
        card companies and their state laws to ensure compliance.    merchant's copy of the receipt.
                                                                   • When accepting competing credit card brands (for
        Each credit card network has established a unique set of     example, Visa versus Mastercard) the merchant can-
        surcharge  rules,  so  make  sure your  merchants  have ac-  not charge a higher surcharge fee for one credit card
        cess to the full guidelines they are required to follow. In   brand over the other. This applies to all credit card
        general, most credit card companies allow merchants to       brands.
        add a surcharge as long as they adhere to the following
        guidelines:                                                • Visa and Mastercard require merchants to register
           • The merchant must clearly disclose the surcharge fee    their surcharge programs with a written notice 30
                                                                     days before implementation. This can be done via
             to the customer before the purchase is made.            a Merchant Surcharge Disclosure Form located at
           • Clear signage must be displayed at the establish-       https://vi.sa/3RwgVZD and  https://bit.ly/3xgTz1Q.
             ment's point of entry to indicate a surcharge fee will
             be applied to all credit card transactions.        These are general guidelines set forth by select credit card
           • Surcharging is strictly prohibited on debit card trans-  companies and do not include the rules of every credit
             actions.                                           card network, nor do they include specific state laws in
                                                                place. In addition, credit card brands may alter their re-
           • A merchant cannot profit from a surcharge. Sur-    quirements at any time, so it's always best to research the
             charge fees cannot exceed the merchant's cost of ac-  most recent regulations before surcharging.
             cepting credit cards, that is, the surcharge fee cannot
             exceed the cost of corresponding credit card process-  Nicholas Cucci is the co-founder and COO of Fluid Pay LLC. Cucci is also a
             ing fees.                                          graduate of Benedictine University and a member of the Advisory Board
                                                                and Anti-Fraud Technology Committee for the Association of Certified
           • The maximum surcharge percentage a merchant may    Fraud Examiners, as a Certified Fraud Examiner himself.. Fluid Pay is the
             add to cover their credit card processing fees is 4 per-  ONLY 100 percent cloud-based Level 1 PCI Payment Gateway processing
             cent.
                                                                transactions anywhere in the world. Contact Nick at Nick@FluidPay.com.
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