Page 5 - GS221102

Letter from the editor

ot too long ago, the notion of partner-
ing with independent software vendors
to integrate payments functions into
N software devised for purposes beyond
payments-related functions seemed novel. Now, in
keeping with the ever-changing payments industry's
ways, integrations between a range of ISVs and ISOs
are proliferating. Indeed, if your company hasn't
looked into establishing this type of integration, you
Howdy
may be behind the curve. Howdy

This issue's lead article takes a look at how ISOs and
Y’all!
payment processors are working with ISVs in a num- Y’all!
ber of verticals and discusses how payments compa-
nies considering establishing this type of relationship
can go about finding the right partners for their busi-
ness interests. According to Statista, the United States
alone is home to more than 10,000 ISVs, so the oppor-
tunity to find a lucrative niche looks good.

The advantages of becoming a niche expert has ad-
vantages beyond integrating with an ISV, and one of
our contributing writers illuminates the advantages
of this business approach. Other contributors explore
the distinctions between retail and wholesale ISOs I’m working hard to help you increase
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and why having an accomplished sales team isn't by
your bottom line today!
itself sufficient for a retail ISO to become a wholesale y o ur b o t t o m line t o d a y!
ISO; a reminder of why, regardless of the size of your
business or how many transactions you process, if
o B
N
ull
you collect, transmit, maintain or transfer card data, No Bull
you must comply with the PCI DSS; how SWIFT is set
to transform the way banks and financial services or-
ganizations process cross-border payments; why pay- Customized advertising campaigns
ments is at the very heart of the coming metaverse;
and the headaches merchants endure when an ISO to fit any size company and budget.
won't release reserve funds after merchant account • Spotlight Innovators’ Pages
closure.
(frequently updated content)
News briefs herein highlight several recent stories • Print (various size options)
published at www.greensheet.com, including tech gi-
ant Bluefin's acquisition of global processor TECS; a • Resource Guide listing
recent report released by Senator Elizabeth Warren,
D-Mass., indicating that fraud on person-to-person (print/online/front page options)
payment network Zelle is rampant and that most de- • Email Blasts (to GS readership)
frauded customers aren’t getting refunded by their
banks; payments leaders overall support for the • Online (website/twice monthly magazine)
CFPB's new set of open banking guidelines; and The
National Retail Federation forecasting holiday retail • Video
sales growth at between 6 and 8 percent during No- • Bundle advertisng campaign discounts*
vember and December, compared with the same two
months of 2021.
Rick Aston
Of course, you'll find herein company and product
profiles along with a range of updates on recent Senior Media Partnership Specialist
milestones in the payments community. To share your
707-284-1693
company news, please send a press release to press@ 707-284-1693
greensheet.com; if you have questions or comments,
please email us greensheet@greensheet.com.
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