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NewProducts

Unlock cross-border ecommerce

revenue streams

YST launched a intermediaries, time zones, jurisdictions and regulatory
one-stop consul- environments. While domestic payments have improved in
tancy designed to many regions, researchers cited a range of friction points in
F help ecommerce cross-border payments, including capital controls, requests
merchants navigate the fast- for documentation, balance of payments reporting and
growing cross-border ecom- compliance processes that can cause significant payment
merce market. By bringing delays. In conclusion, they stated international collaboration
together fintech innova- can help resolve these challenges.
tors under one brand, the
company provides tailored FYST can help companies cut through all of these
advice to help businesses challenges in the cross-border space, Zasiekina proposed,
scale up and access more than 70 payment methods while optimizing payment flows both operationally and
through its global partner network. Having observed that technically, providing legal consultation and helping
post-pandemic ecommerce businesses are at an inflection clients streamline compliance and AML procedures.
point where they need to have digital payment services
in place, Ryta Zasiekina, CEO of FYST, said, "That's where Expanding global footprints
FYST comes in—we are right beside our clients and part- Bank of England researchers attributed global ecommerce
ners at every step of their journey into global ecommerce." growth to a number of factors, including manufacturers
expanding their supply chains across borders, cross-
A payments industry expert with deep roots in fintech, border asset management and global investment flows and
Zasiekina moved to Latvia, fleeing Russia's war in Ukraine, increased traffic from migrants sending money through
in early 2022 to establish FYST. She had previously served international remittances. With continued growth in cross-
as an independent business adviser specializing in border payments, FYST empowers partners and their
ecommerce, fintech, payment processing, risk management merchants with a unique mix of agile digital payments
and fraud mitigation strategies. capabilities, the company stated, noting these services are

International commerce, simplified backed by personalized support. In addition, the company's
payment and banking experts, who are pioneers in their
Zasiekina noted FYST removes complexity from cross- respective fields, offer compliance, KYC and AML advisory
border payments by helping online ecommerce businesses services.
manage international payment schemes and navigate
numerous global banking relationships to ensure fast, The FYST team knows that creating an unforgettable
flexible and cost-effective international commerce. experience is key to client acquisition and income
generation, Zasiekina stated, adding that customers
We path your way to easy B2B banking transfers, she stated, remember merchants who provide a positive ecommerce
through services such as account opening and payment shopping experience on their websites. Ultimately,
technology guidance to provide a rich network of card designing a positive user experience requires a blend of
processing and bank payment solutions. FYST has created intuition and keen understanding of customer needs, and
a diverse team of successful industry pioneers, she added, FYST helps clients cultivate those essential skill sets, she
and we share our product knowledge, practical advice and said.
first-hand scaling experience to help businesses go beyond
just offering payments. In a Sept.12, 2022, blog post, "Creating Efficient Customer
Experiences Through Exceptional UX Design," Zasiekina
A growing international market noted it's difficult to stand out in the digital world. "To stay

Noting Bank of England recently predicted the value of ahead of the competition, a web store doesn't necessarily
cross-border payments will reach $250 trillion by 2027, need to offer the most merchandise or even the lowest
Zasiekina said FYST is a timely solution that can help pricing," she wrote, "but it does need to strike a balance
businesses move beyond basic digital payment capabilities between simplicity and aesthetic."
to fully participate in the robust, international ecommerce
market. FYST provides 360-degree advice and support Company: FYST
designed to help clients unlock new opportunities in
the fast-evolving ecommerce space, she added. Bank of Product: Ecommerce consulting services
England researchers also observed that progress has been Website: https://fyst.com
slow with regard to improving cross-border payments,
largely due to communication gaps among participating Contact: hello@fyst.com

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