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NewProducts

Enhanced platform expands, enriches

merchant capabilities

While the terminal has an important role to play in the
payments ecosystem, Ingenico has focused more on the
platform, he said, adding that Axium reflects the company's
holistic focus on not just the terminal, but the back end and
connecting rails as well.

"We don't look at the terminal; we start with the platform
and go out to the device," he said. "The platform is the most
ngenico, a leading payment services provider, added difficult thing to get right, and it is where you add value
AXIUM Retail Core (ARC) capabilities to its U.S. line to all aspects of the ecosystem including the retailer. That
of AXIUM platform terminals. The fully integrated will ultimately enable the retailer to deliver the consumer
I terminal application brings backward compatibility experience that they are looking to deliver."
and enhanced capabilities to integrators and merchants,
enabling them to easily link payment services with other Innovative, backward-compatible technology
widely used systems, according to Brad Giles, senior vice Citing Palm Vein as Ingenico's latest example of bio-
president, marketing and sales enablement, Ingenico North authentication innovation, Giles said that, through a
America. collaboration with Fujitsu, the solution leverages unique
characteristics of the human palm. Users can hold their
"ARC supports legacy RBA and UPP APIs and is available hand over a small reader to authenticate their ID. Palm
on all AXIUM devices, to leverage this integration for any Vein runs on AXIUM and in unattended environments, he
use case within the North American market," Giles said. added.
"Both integrated and semi-integrated solutions are available
to provide businesses with a payment system that uniquely Noting that AXIUM is backward compatible, Giles said
suits their needs, meets stringent security requirements customers and partners who are certified on the company's
and offers an improved consumer experience." Tetra platform can integrate with ARC, eliminating the
need to spend hundreds and thousands of dollars and
Giles further noted that ARC functionality supports a countless man hours in certification and integration.
variety of new features, such as an enhanced Android
Studio screen designer with native Android layouts and "Once you certify and integrate to AXIUM, you have access
the ability for customers to create their own user-interface to the full depth and breadth of all form factors that we
(UI) engine and for merchants to add their mobile apps to currently have and will have in the future on the AXIUM
the platform. platform," he said. "If you are using the mobile oriented TXA
thousand, and you've decided that you also want to include
The Android-based AXIUM platform supplies an a countertop device, you've already certified it because it's
innovative POS range, he added, which includes a payments already on the AXIUM platform. We build in that flexibility
applications portfolio, global APIs, white-labeled app store so businesses can expand over time."
and turnkey services, such as estate management, security
and customer care. With a continuing focus on enabling the payments
End-to-end platform approach ecosystem, Ingenico provides services, support, enablement
tools, technical information, product and feature benefit
While other companies have built software around existing information to channel partners, whom Ingenico sees
or new terminals, Giles pointed out Ingenico took a different an extension of the company, Giles said, adding that the
approach by focusing on the platform's quality and long- Ingenico team understands how the services and assets
term functionality. Bringing payment technology, services they create will flow through the ecosystem to reach agents
and partnership to the payment ecosystem is a core value and ISOs.
at Ingenico, Giles stated, adding, "We see all three as equal
and working in harmony for the betterment of Ingenico's
partners, resellers and end-user merchants." Company: Ingenico North America
Product: AXIUM
Giles went on to say that Ingenico has also taken a unique
approach to Android while other companies have focused Website: https://ingenico.com/en
on a variety of terminal types to bring multiple form factors Contact: sam.boush@ingenico.com
to market.
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