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Inspiration




                                            Let's not fear AI
































                     ith the rise in AI have come predictions that   AI is for the feet on the street, too
                     it will replace countless human workers
                     across all industries, including payments.   AI can be harnessed to help, not replace ISOs, merchant
        W But I'm not worried. Take  The Green Sheet.           level salespeople and other professionals working in
        When I think of the industry experts who have contrib-  the payments and fintech spheres, too. It's AI's ability to
        uted their unique knowledge and perspectives to our     swiftly analyze large amounts of data that is most striking.
        magazine through the years, I do not believe ChatGPT or   This can be put to use in many ways.
        other AI technology can offer what they do.
                                                                AI can analyze current customer data and identify
        Yes, AI can provide the information our contributors have   new opportunities, helping ISOs and MLSs target new
        presented in various forms, but no software can reproduce   prospects more effectively; it can analyze transaction
        Natasa Cvijanovic's verve, the nuances of Adam Atlas,   data  immediately, which can  help  merchants minimize
        Allen Kopelman's wit, the affability of Jeff Fortney, Dee   chargebacks and reduce fraud; when managed well, it
        and Emily Karawadra's charisma, Nick Cucci's optimism,   can automate routine customer service tasks and resolve
        Jeff Shavitz's helping hand, the compassion of the late Biff   minor issues, giving customer service representatives
        Matthews, and so many others.                           more time to take care of cases that require that special
                                                                human touch; in underwriting, AI can also look at the data
        And when it comes to our staff, I think of the brave, no-  and pinpoint potential negative aspects of merchants that
        nonsense approach of our founder, Paul H. Green, the    humans might miss; and it can gather and analyze sales
        say-it-like-it-is appeal of senior editor Patti Murphy, the   data to help ISOs and MLSs in their strategic planning.
        unbridled enthusiasm of senior staff writer Dale S. Laszig,   Indeed, some payment companies already use AI for these
        the shapeshifting pen of Laura McHale Holland, editor in   purposes.
        chief. Bots simply can't compare. Sure, software can help
        spot errors, but even then, it's the human eye that typically   There may come a time when AI grows so powerful, it will
        catches the distinction between "two" and "too."        be able to replicate functions that only humans can now
                                                                do  effectively.  But  if  we're  smart  and  caring, and  build
        Like many other people, I see AI as a useful tool for all   genuine relationships with our customers and partners, I
        types of writers including journalists, copywriters and   believe we'll be able to harness AI and not see it push us
        those tasked with building rapport with customers       aside. So, if you're on the fence about AI and automation,
        through various marketing and PR campaigns. And since   give it a try, and let me know how it goes.
        AI systems can analyze vast amounts of data and generate
        reports with astonishing speed, often with stunning
        accuracy, this can aid in research, saving human writers
        time they can devote to crafting their work. Interactive
        AI can also be used to help brainstorm for new ideas and
        approaches to the tasks at hand.                                              Kate Gillespie, President and CEO


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