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Education





                                                                       In 2023, it is expected that the average monthly
                                                                       mortgage payment will steadily rise, much to the
                   Unlock Your                                         displeasure of potential homeowners. Today's
                                                                       average mortgage payment is $3,048 per month on
            Growth Potential                                           a 30-year fixed mortgage; the monthly average is
                                                                       expected to increase by nearly 30 percent in 2023
                                                                       alone (see https://bit.ly/3nYIWPC).
           With a BCP Loan                                             Even with the average rent rising to $1,900 per

                                                                       month, some may continue to rent just to save
                                                                       money on housing, given the cost of home
                                                                       ownership (https://bit.ly/3KhsAsU).

                                                                   What about brand loyalty?
                                                                   Brand loyalty is a huge area of interest for companies of
                                                                   all sizes and industries, and most know that they owe a
                                                                   lot to their repeat customers. However, building brand
                                                                   loyalty is not as easy as most businesses want it to be.
                                                                   Today's consumers have more choices, which means
                                                                   they can consider alternatives—even to their favorite
                                                                   brands.

                                                                   Consumers prioritize several traits when choosing
                                                                   their favorite brands. Still, with the growing economic
                                                                   unease, one trait, in particular, is standing out for 2023.
                                                                   When asked, consumers overwhelmingly shared that
                                                                   they consider price to be the top factor when staying
                                                                   loyal to brands (see https://bit.ly/3zMopjZ).

                                                                   For confirmation of this, brands can look at the
                                                                   social media content surrounding changing prices in
                                                                   streaming services, which has led to a recent uproar.
                                                                   As prices rise, more consumers are looking for ways to
                                                                   scale back.
                                                                   Navigating changes in consumer behavior

                                                                   Consumer behaviors change. That is the nature of
                                                                   a fluctuating economy and industry advancements.
                                                                   Although some changes are occurring rapidly, it is
                                                                   important  to  remember  that  these  changes  can  shift
                                                                   back just as quickly as they began.

                                       BOCA                        For the time being, offer benefits that support your
                                       CAPITAL                     merchant customers during these times of uncertainty,
                                                                   and encourage them to do the same for their customers.
                                       PARTNERS                    A little extra care and consideration for consumers can
                                                                   help to establish brand loyalty that begins today and
                                                                   carries on well after buying habits stabilize.
             Get a loan from $100,000 to

           $5,000,000 for your ISO today                           Nicholas Cucci is the co-founder and COO of Fluid Pay LLC. Cucci
                                                                   is also a graduate of Benedictine University and a member of
                                                                   the Advisory Board and Anti-Fraud Technology Committee for the
                                                                   Association of Certified Fraud Examiners, as a CFE himself. Fluid Pay
                 Call Now: 844-531-4957                            is the ONLY 100 percent cloud-based Level 1 PCI Payment Gateway
                                                                   processing  transactions  anywhere  in  the  world.  Contact  Nick  at
               bocacapitalpartners.com                             Nick@FluidPay.com.



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