Page 37 - GS230402
P. 37

NewProducts


                                   Amplify messaging on


                                     smart POS terminals





                                                               The PBS solution also communicates directly to merchants
                                                               and "key holding" associates, delivering information and
                                                               promotional messages through ongoing campaigns and ur-
                                                               gent operational messaging directly to an in-store point of
                                                               purchase display; streamlines complex workflows to ensure
                                                               that both the service providers' goals and the merchant cus-
                                                               tomer's needs are quickly and efficiently met; and, using in-
                                                               store and online technology, collects feedback and data to
                                                               further improve communications and the overall merchant
                                                               experience, according to the company.
                 OPcodes, a payments industry omnichannel
                 solutions provider, enhanced its Push Button  Partner-centric solutions
                 Services (PBS) solution, a white-label B2B appli-
        P cation designed to help large acquirers and ISOs  POPcodes works with partners across the commerce value
        build stronger, longer lasting and more profitable relation-  chain, including  large acquirers, ISOs, ISVs, VARs, and
        ships with their merchants.                            multi-location merchants, Aamoth noted, adding that the
                                                               PBS solution benefits all service providers by enabling them
        PBS transforms smart terminals into “owned” digital me-  to deliver a branded, personalized experience throughout
        dia channels for merchant service providers and their part-  the entire merchant lifecycle, while speeding up processes,
        ners, creating an exclusive B2B media channel on smart  increasing sales and reducing costs.
        terminal screens to facilitate seamless customer journeys,
        both in stores and online, the company stated.         For merchants, PBS allows for a quick and easy setup pro-
                                                               cess and provides an easy, accessible way to train associates
        Gregg Aamoth, co-founder and CEO of POPcodes, pointed  on how to use the platform, Aamoth said. Ultimately, these
        out that PBS is easy to configure, personalize and brand.  capabilities help reduce the cost of support for ISOs and
        “As smart terminals have begun to expand in the market,  acquirers, who can then open new opportunities for sales
        so have opportunities for new solutions,” he said. “While  lead generation while streamlining support and sales ef-
        many platforms are focused solely on customers’ payment  ficiency, he added.
        experience, POPcodes’ solutions provide both B2B capabili-
        ties and omnichannel B2C capabilities and a better in-store  Aamoth went on to say that POPcodes’ PBS solution sup-
        experience for customers throughout their shopping and  ports most industry-leading smart payment terminal de-
        payments journey.”                                     vices including Ingenico’s Tetra and Axium lines, and An-
                                                               droid-based POS terminals made by Castle, Pax, AMP and
        Flexible, dynamic platform                             others. He also mentioned that POPcodes is continually
                                                               porting its application to new Android devices and extend-
        Aamoth further noted that POPcodes is a flexible and dy-  ing the number of use cases it supports.
        namic “cloud and app” hybrid platform, with content,
        workflow and campaign management features designed     “For many years, payment terminals have only been used
        for the smart, card-present payment ecosystem. The app   for processing credit, debit or gift cards,” Aamoth said.
        uses data-driven machine learning to send targeted mes-  “With this PBS solution, POPcodes has extended those
        sages to specific merchant groups and displays QR codes   capabilities to include features like digital unboxing, self-
        that lead users to online resources, he added, noting that   service and automated support, real-time notifications,
        PBS  also  supports  smart  surveys,  allowing  ISOs  and  ac-  sales and referrals, merchant satisfaction surveys and other
        quirers to rapidly collect merchant feedback and act based   valuable data collection tools.”
        on their responses.

        Aamoth pointed out that PBS is associated with the direct-
        to-merchant B2B side of the POPcodes platform, which
        allows acquirers and ISOs to better communicate with                Company: POPcodes
        merchants.  Designed  to  create  agile,  automated  deploy-        Product: Push Button Services
        ment and account activation, the PBS solution can be eas-
        ily changed and updated to reduce infrastructure installa-          Website: https://popcodes.com
        tion and training costs—and accelerate the time to the first        Contact: sales@popcodes.com
        transaction, he stated.

                                                                                                                37
   32   33   34   35   36   37   38   39   40   41   42