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IndustryUpdate

What’s happening at Merchant Sales Podcast?

If you're an ISO, merchant level salesperson or other merchant services provider, the
Merchant Sales Podcast is for you. Moderated by Patti Murphy, senior editor at The
Green Sheet Inc., and CCSalesPro CEO James Shepherd, the podcast offers advice
on developing issues and cutting edge approaches to help you add value to your
offerings, reduce merchant churn and attract new business.
In a recent episode, "Three keys to a successful career in merchant sales," industry
legend Juan Ortiz shared his path to building a successful book of business. The right technology, a support-
ive team and a zeal for prospecting were three keys, he said. James described how to marry email lists and
content marketing to enhance prospecting, and Patti reported on a new credit card surcharging law in New
Jersey.

In "What's your risk profile?" Attorney Eugene Rome described legal landmines that exist and how agents can
protect against them. James discussed the power of campaign marketing, and Patti reported on PayPal's latest
crypto play
All episodes are available on Spotify, Stitcher, iTunes
and the Merchant Sales Podcast page at www.greensheet.com/podcasts.php.

ANNOUNCEMENTS tomer satisfaction, promote inclusivity and advocate
for customer rights. Rob Pollin, PaymentVision CEO,
emphasized the importance of adapting to customer
DataVisor debuts real-time fraud solution needs and respecting individual preferences.
DataVisor launched its Real-Time Payments Fraud SEC approves NCR split
Solution to prevent instant payment fraud as payment
options expand. The solution leverages account life- NCR Corp., an enterprise technology provider, revealed
cycle signals, advanced machine learning techniques, that the U.S. Securities and Exchange Commission
and prebuilt rules for real-time payments fraud sce- approved its Registration Statement on Form 10 by
narios designed to help financial institutions embrace NCR Atleos. This form pertains to NCR's decision to
instant payment technologies confidently. As real-time divide into two distinct, publicly traded entities: NCR
payments increase fraud risks, DataVisor stated, its Atleos and NCR Voyix. The separation is expected to
solution responds to emerging threats in real time; be finalized in the last quarter of 2023. NCR Atleos will
offers turnkey, prebuilt rulesets, proven real-time fraud concentrate on banking services and ATMs; NCR Voyix
signals, best-in-class machine learning and real-time will pivot toward digital commerce.
alerts; and orchestrates data sources to step up authen-
tication. StoreConnect raises $9M in seed round

Fortis launches video, podcast series StoreConnect, an ecommerce solution founded by Mikel
Lindsaar, secured $9 million in a seed round led by
Fortis launched a monthly video and podcast series, Bellini Capital. The investment will fuel StoreConnect's
Embedded: Unveiling Payments Latest Innovations, to edu- mission to address challenges faced by small and
cate software vendors and merchants about the latest midsize businesses (SMBs) in the ecommerce land-
in the payments space. The series will feature discus- scape, including sustainability, app selection, page
sions with Fortis leadership and experts, including a load times, and balancing functionality and perfor-
showcase of Fortis solutions. Greg Cohen, Fortis CEO, mance. StoreConnect's all-in-one solution, built on the
and Timmy Nafso, Fortis executive vice president, will Salesforce CRM platform, aims to eliminate major bar-
be joined by high-profile guests to explore relevant top- riers, accelerate transactions, and open up new avenues
ics in payments. The series aims to provide a deeper of growth and profitability for SMBs.
understanding of the challenges faced by vendors and
merchants and will be available on fortispay.com, Apple RESEARCH
Podcasts, Google Play and Spotify.

PaymentVision advocates for consumer choice Fiserv issues Q3 Gift Card Gauge
PaymentVision, a payment processing solutions pro- The Fiserv Q3 2023 Gift Card Gauge indicates that
vider, launched the Power of Pay Choice campaign, 68 percent of consumers plan to buy gift cards this
encouraging billers to incorporate walk-in cash-pay- holiday season, despite high prices driven by inflation.
ment options alongside regular billing methods. The Although 27 percent plan to spend more on gifts than in
campaign aims to empower consumers, enhance cus-
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