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                                                                institution in a state such as Maryland, for example,
          Insider’sreport                                       would offer revolving credit card accounts there and in
                                                                nearby jurisdictions, like Washington, D.C. From there,
            on payments                                         you graduated up to the big brands: Visa, Mastercard
                                                                and American Express. (Discover didn't emerge until the
                                                                late 1980s, and for many consumers quickly took over the
                                                                stepping stone role of regional cards.)

                                                                Eventually, the regional brands were gobbled up by big
        Old payment methods                                     banks. The regional card I had, for example, was sold to
                                                                Citibank, and just became another Visa card.
        don't die, they coexist                                 Debit cards, in the 1980s, were used primarily as cash access
                                                                cards. Efforts to encourage debit card usage at merchant
                                                                locales,  spearheaded  by  the regional  ATM  networks,
        By Patti Murphy                                         plodded along until the early 1990s, when the card brands
                                                                realized there was money to be made on debit interchange.
              t's been said before, but it bears repeating: old pay-  By 2009, debit cards  became the payment method most
              ment methods never die, they just move over to    preferred by consumers.
              make room for new methods of value exchange.
        I One only need look at the Federal Reserve's recent    In 2021, consumers made 106 billion debit card payments,
        payments data: despite the spike in contactless and mobile   according to the Fed's data, far outstripping the 51.1 billion
        payments during the pandemic, Americans wrote 12 bil-   credit card payments consumers made.
        lion checks in 2021.
                                                                Another big change has been the migration to contactless.
        Many, but not all of those checks were written by       As Ernest Hemingway once wrote, change happens
        businesses, as evidenced by the rising check values. The   two ways, gradually and then suddenly. That's how the
        average value of check payments rose from $1,908 in 2018 to   migration to contactless payments has been occurring.
        $2,430 in 2021. (As an aside, I recently asked a 40-something
        to "write me a check." Her response was, "Huh? I don't even   The number of contactless card payments more than
        know if I still have a checkbook.")                     doubled between 2019 and 2020, from 1.6 billion to 3.7
                                                                billion, the Atlanta Fed reported. Mastercard reported that
        More recently, the Fed's Diary of Consumer Payment Choice   in 2021 that 90 percent of in-person transactions, globally,
        found that in 2022, consumers continued to move away    took place at contactless-enabled merchants.
        from cash and toward credit card payments, a trend that
        picked up speed during the pandemic. Yet both on-person   Globally, contactless payments have been charting a
        and store-of-value cash holdings remained above pre-    combined annual growth rate of 20.6 percent, according to
        pandemic levels, the Fed said. On-person cash holdings   the market research firm Contrive Datum Insights. Globally,
        increased  by  $5  in  2022 to average  $73.  Store-of-value   merchants accepted $1.2 trillion in contactless payments
        holdings (for example, cash held at home not for immediate   (by customers using cards, phones and wearables) in 2022;
        use on purchases) averaged $418.                        by 2030, the total is expected to reach $5.2 trillion.

        "The consistency across these cash data points since the   Mastercard estimated that more than half of American
        start of the pandemic revealed what may be a new normal   adults have used some sort of contactless payment. My
        level of cash payments and holdings," Fed researchers   preference is for card-based contactless, and I consider it
        wrote. Still, there is no question that the payments space   an inconvenience when a merchant asks me to insert rather
        has changed over the course of my career, and my 20-plus   than tap my card.
        years writing for The Green Sheet.
                                                                Conversational commerce
        Credit to debit and back again
                                                                Using  my  phone  at  the  POS  is  a  bit  beyond  my  comfort
        Back in the 1970s and 1980s, if you wanted a credit card,   level. But recently I learned about a way to use a mobile to
        you began by applying for a merchant card. Sears was a   pay that's more in keeping with my skill level: text to pay.
        large and popular retailer at the time, and securing one   After all, who doesn't text? The Pew Research Center found
        of its store credit cards was the initial step many young   that 97 percent of Americans text at least once a day.
        consumers took into the world of buying on credit.
                                                                With text to pay, the business sends a payment link by text
        The next step was often a regional credit card. (Interstate   to their customer, which brings the customer to a secure
        banking wasn't a thing back then, although some banks   checkout page to complete the transaction.
        could branch into adjacent states.) So, a large banking

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