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IndustryUpdate

ACQUISITION appointment is part of Valuedynamx's continued U.S. expansion and desire
to make brands more relevant to customers. Hobbs' role is expected to accel-
erate the adoption of Valuedynamx's solutions and lead to more profitable
Zone & Co acquires Infinet Cloud long-term relationships for U.S. partners.
Zone & Co, a cloud-native finan- A.J. Mattani joins Go-Live Faster
cial services software specialist,
acquired Infinet Cloud, a developer Go-Live Faster appointed industry expert Ajay Mattani to spearhead product
of international payroll and employ- development and lead its payments practice. This appointment aligns with
ee services software. The acquisi- the company's ambition to become a leader in the global payment process-
tion expands Zone's geographic ing market. By consolidating product development and payment solutions
footprint to the UK, Australia, New under Mattani, Go-Live Faster aims to address current challenges in digital
Zealand and Canada, and enhances payment processing. Mattani has more than 20 years' experience in the digital
its Zone Apps portfolio with pay- payments sector and has held executive roles at Volante Technologies and
roll and HR capabilities, which is Finastra, emphasizing payment processing, ISO20022 migration, and other
expected to aid CFOs and adja- specialized areas.
cent teams. Infinet Cloud's team
and clients will migrate to Zone Bilt Rewards appoints Sean Walsh
& Co, with integration slated for
completion by the end of 2023. The Bilt Rewards, a program enabling consumers to earn rewards on rent and
move, Zone & Co stated, aligns daily spending while creating a path to home ownership, appointed Sean
with increasing customer demand Walsh as managing director, external relations. Walsh, previously global chief
to combine accounting and payroll brand officer and managing director of operations in the United States at dmg
functions. media, will be responsible for Bilt's communications strategy to key external
stakeholder groups. Ankur Jain, CEO of Bilt Rewards, praised Walsh's ability
APPOINTMENTS to drive growth at scale and his understanding of the startup hustle. Walsh's
experience includes launching Daily Mail Australia, developing DailyMailTV
and serving as chief spokesperson for dmg media
Merchant Lynx taps
Jeffrey De Petro
Merchant Lynx Services appointed
Jeffrey De Petro as its new chief
operating officer. This follows the
company's recent acquisition of the
National Credit Card Processing
Group. De Petro brings significant
experience from his consulting
firm, JDC Payments Innovation, as
well as previous leadership roles at
Mastercard and as chief administra-
tive officer and executive vice pres-
ident at Esquire Bank. Merchant
Lynx, a family-owned ISO, has 26
years of experience in the payments
industry and expects De Petro's
addition will drive the company's
growth ambitions further.

Kelli Hobbs signs on with
Valuedynamx

Valuedynamx, a provider of data-
driven omnichannel purchase
rewards, appointed Kelli Hobbs as
vice president of business develop-
ment in the United states. Hobbs,
with nearly two decades of expe-
rience in the loyalty, engagement
and fintech sectors, will focus on
strategic growth, partnerships and
enhancing market presence. The
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