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        Delayed instant                                         origination methods are not standardized, resulting in
                                                                business customers limiting their dealings to one or two
        payments deployment                                     financial  institutions.  Establishing  an  instant  payment-
                                                                originating relationship with business customers places
                                                                participating banks and credit unions in an advantageous
        may prove costly                                        position. Those that can facilitate instant payments will
                                                                remain a step ahead.

                                                                Banks and credit unions that postpone a decision on instant
                                                                payments risk losing business customers to participating
                                                                competitors that can satisfy client needs. What's at stake?
                                                                Late adopters could miss out on fee income opportunities
                                                                and retained customer/member relationships.
                                                                The window of opportunity is still open

                                                                The good  news  is  that there's still time  to act.  You  can
                                                                make the business case  for adding  instant  payments
                                                                now, including revenue opportunities, the potential for
                                                                operational efficiencies and customer/member acquisition
                                                                and  retention.  Financial  institutions can also  make the
                                                                case for using instant payments to improve their products
                                                                and services. At a minimum, it would benefit banks and
                                                                credit unions to proceed with a comprehensive cost-benefit
        By Dean Nolan                                           analysis. This  will better explain  how  instant  payments
        SRM                                                     adoption will improve speed and efficiency across your
                                                                financial institution.
                 he adoption of instant payments remains in its
                 early stages, with just 7 percent of U.S. finan-  This assessment should determine if retail and commercial
                 cial institutions currently participating. Many   customers/members already use any instant payment
        T financial institutions are taking a wait-and-see      platforms—or plan to do so. What types of use cases exist
        approach, delaying the deployment of platforms such as   among those users? Are they at risk of jumping ship if
        the Federal Reserve's FedNow and The Clearing House's   you fail to add the service to your payments offerings?
        RTP Network.  A recent survey by Dragonfly Financial    Answering these questions should help you determine
        Technologies found that just 24 percent of respondents are   when, not if, you plan to adopt instant payments.
        very likely to adopt FedNow this year.
                                                                New use cases emerge daily
        Delaying the implementation of instant payments until 2025
        might seem like a low-risk, cost-control initiative, but that   Use cases and value propositions will drive the pace of
                                                                instant payments disruption. The service enables around-
        decision could backfire on banks and credit unions. They
        must choose to embrace instant payments or run the risk of   the-clock access to consumers and businesses, allowing
                                                                for payments to occur and be immediately confirmed
        putting themselves at a severe competitive disadvantage.
        While a small percentage of financial institutions are   wherever and whenever. Conducting regular assessments
                                                                of customer activity is essential. Some use cases take
        plugged in, the RTP Network and FedNow cover over
        two-thirds of all U.S. checking accounts. A growing belief   less than 18 months to progress from the pilot stage to
                                                                becoming  a  must-have  service.  Some  current  use  cases
        that the pace of instant transactions will accelerate in 2024
        further makes the case that these platforms will quickly   include earned wage access, digital wallet unloads and
                                                                government payments (see www.greensheet.com/emagazine.
        reshape the U.S. payments ecosystem (see  https://tinyurl.
        com/yxbf82bn).                                          php?article_id=7425).
        A warning for late adopters                             More and more value propositions are beginning to
                                                                surface, making it clear that instant payments will be a
        Demand for instant payments is growing, with industry   fixture of the payments ecosystem. The bottom line is that
        experts predicting it will be among 2024's top trends. A   financial institutions should fast-track implementation
        Fed survey found that nearly 83 percent of businesses   and include instant payments in their strategic planning
        and three-fourths of consumers are already using faster   for this year.
        payments, with most saying they plan to keep using the
        service in the future (see https://tinyurl.com/2p8y2m65).  Dean Nolan is the Managing Director of Commercial Payments at
                                                                SRM, a trusted advisory firm serving financial institutions across North
        These findings strongly indicate that instant payments for   America and Europe. Dean is a seasoned expert specializing in building
        businesses and consumers are here to stay, creating a need   opportunities within the payments industry and has delivered billions
        for financial institutions to stay ahead of the curve when   in revenue growth and cost savings across a diverse range of organiza-
        meeting consumer and business needs. Instant payment    tions. To learn more about SRM, visit www.srmcorp.com.
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