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Let the AI

Here's what I know about AI. It's a
smackdown begin useful tool, and if you haven't tapped it,

what are you waiting for?

and messaging to broadly appeal to more customers. They
can begin by thinking about their ideal clients and then
plugging that data right into ChatGPT. Minutes later, the
AI will spit out a pretty decent buyer persona, just like
that.

Automation
Once you have the buyer persona, you then have to
figure out how to automate the buying process. Let's say
you have a store and an ecommerce site where you sell
By Allen Kopelman merchandise. You can put AI and automation together to
Nationwide Payment Systems Inc. create effective digital marketing campaigns.

emember the original Terminator movie, You can free up employees by creating an automated
released in 1984, where the good guy, John marketing program that will manage all kinds of labor-
Connor, traveled back 45 years from 2029. intensive and repetitive tasks, like maintaining email
R That's only five years from now, 2024, a year lists, reaching out to customers who have abandoned their
when AI is all over the news. But let's get real about this – shopping carts and answering simple questions through
Skynet is not trying to wipe us out, at least, not yet. online chat.

It's time to separate the facts from the hype about AI. Yes, AI marketing tools are simple to use and easy to integrate
artificial intelligence is teaching itself and learning much across an entire enterprise, whether that includes a
faster than anyone could have predicted. No, it's not going website, mobile app, CRM or other platform. There's been
to overtake our businesses and lives for the foreseeable lots of talk lately about customer journey mapping. Guess
future. I mean, there could be some issues 100 years from what? AIs are great at that, as well as idea generation. Are
now, but at least we won't have to deal with them. you thinking about what to name a new product? Ask an
AI. Need help researching or forecasting a trend? Ask an
Here's what I know about AI. It's a useful tool, and if AI.
you haven't tapped it, what are you waiting for? There I'll be back
are free programs that can help you drive efficiencies by
automating mundane tasks and gain valuable insights AI is a game changer. We should all be using it. Just the
about your customers and business. For example, AIs are other day, I was trying to come up with a new tagline for
great at aggregating data. You can ask them questions, and my podcast. A friend suggested that I ask ChatGPT. He
they will come up with fast answers based on information was right. The AI gave me a great list of suggestions. If
they gather from the internet. you haven't logged into open AI or tried chat GBT or gone
onto Microsoft and tried out Bard, give it a try. There are
Segmentation numerous plans available, including paid versions with
I recently spoke with someone who owns an automation enhanced features.
company that uses AI to create buyer personas for A/B
testing. He tells the AI to create distinct personalities that AI can be a force for good if you know how to harness
represent customers he is trying to reach. Let's say he is it. It doesn't have to be a horror show. In The Terminator,
targeting Gen X and baby boomer customers. He wants computers became augmented with AI and gradually,
to reach both segments through targeted campaigns that over time, AIs began thinking for themselves and blocked
are more effective than door-to-door sales or inbound humans out of the computer system. But back here on
telemarketing. With these personas, based on known earth, I can confidently say that ChatGPT isn't planning
customer preferences and behaviors, his marketing team to lock you out. In fact, it is doing just the opposite: sitting
can nail their messaging. and patiently waiting for you to ask a question.
Allen Kopelman, a serial entrepreneur is co-founder and CEO of
In today's dynamic market, businesses that want to attract Nationwide Payment Systems Inc. and host of B2B Vault: The Payment
younger people can't afford to be stuck in the 40-and- Technology podcast. Email him at allen@npsbank.com and connect on
above demographic and limit themselves to that one LinkedIn https://www.linkedin.com/in/allenkopelman/ and Twitter @
buying experience. Businesses need new tools, technology AllenKopelman.

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