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IndustryUpdate

Gen Z closest to fraud as victims, perpetrators NTT Digital, now.gg to enhance now.gg wallet

AI-powered fraud platform Sift released its Q1 2024 now.gg partnered with NTT Digital to integrate wallet-
Digital Trust & Safety Index, which revealed younger as-a-service into its platform, enhancing in-app purchas-
generations' susceptibility to and participation in fraud. es and gifting functionalities. Users can securely make
Sift found that 33 percent of the Gen Z respondents are purchases and send gifts across platforms, whether
either involved themselves or know someone who is for web2 or web3 games, the partners stated. Kenichi
engaged in payment fraud, compared with 10 percent of Hamana, CEO of NTT Digital, emphasized the col-
baby boomer participants. laboration's goal of providing a safer gaming experience.
Rosen Sharma, CEO of now.gg, highlighted the integra-
Kevin Lee, Sift's vice president of trust and safety, noted tion's benefits, including platform-independent pay-
a blurring between consumers and bad actors, stating, ments and improved interaction through micro-gifting.
“Younger generations are composed of digital natives
who are both facing troubling levels of economic anxiety Relay Payments revs up motorsports support
and tend to be more trusting of digital spaces – often at
the expense of their online security. They’re also exposed Relay Payments is sponsoring William Byron and
more often to offers to participate in fraud schemes. Hendrick Motorsports for the 2024 NASCAR Cup Series,
These converging factors mean merchants and payment featuring Relay as the primary partner for Byron's No.
processors have to think differently about the full spec- 24 Chevrolet Camaro ZL1 at key races in Chicago and
trum of risk and how to stay ahead of it.” Atlanta. In its second sponsorship year, Relay invited
fans to vote on the final paint scheme for the #Relay24
race car through a bracket-style competition on its web-
PARTNERSHIPS site.

LuggageToShip.com, PayToMe.co form alliance Relay CEO Ryan Droege highlighted the sponsorship's
alignment with supporting truck drivers. Byron wel-
LuggageToShip.com partnered with PayToMe.co, a comed Relay's return, also emphasizing Relay's celebra-
Plaid-reseller, to revolutionize travel transactions. The tion of truck drivers.
collaboration integrates PayToMe.co's digital payment
services into LuggageToShip.com to enhance conve- ACQUISITIONS
nience and security.

LuggageToShip.com, renowned for its travel and logis- ParkHub, JustPark agree to merge
tics solutions, caters to individual and business clients,
offering seamless shipment services worldwide, the ParkHub, a North American parking management soft-
ware provider, merged with JustPark, a UK-based park-
partners stated, adding that PayToMe.co's patented text-
to-pay technology simplifies transactions, especially for ing reservations app. The collaboration offers a com-
prehensive parking software and payments solution
business clients, improving operational efficiency. The
partners affirmed their joint commitment to leveraging across North America and the UK, ParkHub stated. FTV
Capital led a strategic investment in ParkHub, alongside
technology for secure, efficient global transactions, set-
ting new standards in travel and logistics. existing investor LLR Partners. Anthony Eskinazi, CEO
of JustPark, expresses enthusiasm for the merger, which
NAB, Chargezoom expand partnership aims to revolutionize parking experiences. The com-
bined entity serves over 20 million drivers and 500+ B2B
North American Bancard LLC, a leading U.S. fintech firm, clients, managing $1 billion+ in bookings. ParkHub CEO
established a new integration between its PayAnywhere Jeff Shanahan anticipates leveraging FTV's expertise for
payment platform and Chargezoom, an electronic pay- growth.
ment and billing management platform. This integra-
tion enables Payanywhere merchants to seamlessly sync APPOINTMENTS
transactions into QuickBooks Online via their Payments
Hub portal, streamlining accounting tasks and reducing
errors, NAB stated. Anthony Alexander moves up at Core10
Anthony Alexander was appointed vice president, oper-
Jim Parkinson, NAB's chief experience officer, emphasized ations and delivery at Monarch Professional Services
the partnership's goal of enhancing merchants' account-
ing experience and competitiveness. Chargezoom CEO Group, a division of Core10. With extensive leader-
ship experience at Core10 and Putnam County Bank,
Matt Dubois said automating payment and accounting
processes for retail merchants furthers the company's Alexander oversees day-to-day operations at Monarch,
driving strategic objectives and ensuring efficient service
goal of facilitating faster, easier payments.
delivery.

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