Page 21 - GS240401

I
n
ov
at
ht
n
p
g
ot
S Spotlight Innovators
li
r
o
s
Spotlighting companies that promote
innovation in the payments industry

eadquartered in Troy, Michigan, award-winning North
American Bancard is an industry leader in credit card pro-
cessing, providing a variety of merchant services that help
H client companies of all sizes develop solutions for payment
processing, including credit, debit, EBT, check conversion and guaran-
tee, gift & loyalty cards, and much more. As an MSP/ISO since 1992,
North American Bancard is dedicated to offering the highest service
levels, exceptionally competitive pricing, and the latest technology to
its client companies, including Pay Anywhere, its proprietary point-of-
sale (POS) solution. With over $34 billion worth of payments processed
for more than 250,000 businesses every year, North American Bancard
is determined to help American business prosper.
Going global:

Making ecommerce work for you.

I t’s a small world, after all — but it’s a huge market for consumers. While shopping locally is still a big trend, there

is the ever-growing allure of getting just about anything from anywhere on the planet. So many brands, so many
products, so many dollars … and yen … and euros …
Custom pages on our high-traffic website showcasing
your company’s unique message
Forbes reports that global ecommerce topped $6.3 trillion in 2023 — and it’s forecast to be more than $8 trillion by 2026.
Meanwhile, PayPal found that 57% of the world’s consumers do their shopping with world-wide savvy.
• Your own, customized News from the Wire that highlights
Clearly, there is ample opportunity for merchants who go global, but the move can also have its challenges. From logistics
to pricing to payment options — as well as significant cultural differences — understanding the intricacies of global
stories about your company
ecommerce can help you decide if it’s right for your business.
• Featured content: updated monthly, either by your in-house
Each point on the map comes with preferred payment options, currencies, language, cultural barriers, and logistics. Here
are a few considerations.
writers or by one of ours
Cultural sensitivity.
• Custom infographics and videos
Being big in your own backyard doesn’t always translate to global stardom. What pops in the U.S. may fall flat in Europe.
Fashion senses, tastes in music, fads, and food — it all factors in. Then there’s the local tongue. Translating an ecommerce
site and product line can get complex — and be full of unforeseen pitfalls. There’s the legendary story of Chevrolet
• Premier content placement in each issue of The Green Sheet
marketing their Nova in Latin America — without considering that “va” means “go” in Spanish; no one wants a car that’s
“no go.” And no one wants to “bite the wax tadpole,” which is what Coca-Cola translated to when it first appeared in
Chinese. • And so much more...
Regulatory hurdles.
Rick@greensheet.com
Countries have their own rules and regulations for selling online. Maintaining compliance with each can quickly get
gnarly the more places you expand into. Consider the additional resources — people and otherwise — that you’ll need to
stay on top of it all.
707-284-1693

21