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S Spotlight Innovators
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Spotlighting companies that promote
innovation in the payments industry

eadquartered in Troy, Michigan, award-winning North
American Bancard is an industry leader in credit card pro-
cessing, providing a variety of merchant services that help
H client companies of all sizes develop solutions for payment
processing, including credit, debit, EBT, check conversion and guaran-
tee, gift & loyalty cards, and much more. As an MSP/ISO since 1992,
North American Bancard is dedicated to offering the highest service
levels, exceptionally competitive pricing, and the latest technology to its
client companies, including Pay Anywhere, its proprietary point-of-sale
(POS) solution. With over $34 billion worth of payments processed for
more than 250,000 businesses every year, North American Bancard is
determined to help American business prosper.
Going global:

Making ecommerce work for you.

I t's a small world, after all — but it's a huge market for consumers. While shopping locally is still a big trend, there

Custom pages on our high-traffic website showcasing
is the ever-growing allure of getting just about anything from anywhere on the planet. So many brands, so many
products, so many dollars … and yen … and euros …
your company’s unique message
Forbes reports that global ecommerce topped $6.3 trillion in 2023 — and it's forecast to be more than $8 trillion by 2026.
Meanwhile, PayPal found that 57% of the world's consumers do their shopping with world-wide savvy.
• Your own, customized News from the Wire that highlights
Clearly, there is ample opportunity for merchants who go global, but the move can also have its challenges. From logistics
stories about your company
to pricing to payment options — as well as significant cultural differences — understanding the intricacies of global
ecommerce can help you decide if it's right for your business.
• Featured content: updated monthly, either by your in-house
Each point on the map comes with preferred payment options, currencies, language, cultural barriers, and logistics. Here
writers or by one of ours
are a few considerations.
Cultural sensitivity.
• Custom infographics and videos
Being big in your own backyard doesn't always translate to global stardom. What pops in the U.S. may fall flat in Europe.
• Premier content placement in each issue of The Green Sheet
Fashion senses, tastes in music, fads, and food — it all factors in. Then there's the local tongue. Translating an ecommerce
site and product line can get complex — and be full of unforeseen pitfalls. There's the legendary story of Chevrolet
marketing their Nova in Latin America — without considering that "va" means "go" in Spanish; no one wants a car that's
• And so much more...
"no go." And no one wants to "bite the wax tadpole," which is what Coca-Cola translated to when it first appeared in
Chinese.
Regulatory hurdles.
Rick@greensheet.comning compliance with each can quickly get
Countries have their own rules and regulations for selling online. Maintai
gnarly the more places you expand into. Consider the additional resources — people and otherwise — that you'll need to
707-284-1693
stay on top of it all.

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