Page 32 - GS190902
P. 32

Education

                              StreetSmarts                                                SM


























                                 Win merchants through


                              astute statement analysis







        By Dee and Emily Karawadra                               in their cost; however, some mark the fee up. If merchants
        Impact PaySystem                                         are on pass-through-plus pricing, they will see this listed
                                                                 on their statements.
                  elling merchant accounts solely based on
                  rates is part of the past. In our business, we   Theoretically, if merchants are set on a flat rate or tiered
                  always push technology or service over price.   pricing, this fee should be included in their rate. However,
        S Nevertheless, every conversation ends up on            more and more frequently, this fee is tacked into their fees
        price. One of our philosophies is we will get merchants on   section. If you are trying to find savings in a merchant
        price but keep them with service. In the last two months,   statement, look at the NABU fee. We have seen these range
        Emily has analyzed more than 400 statements, and we      from $.0195 to $.06 and higher. You can find savings here.
        have found processors, ISOs and merchant level sales-    Padding on pass-through interchange fees
        people (MLSs) are hiding markup fees in several places.
        This article discusses several of those.                 As an MLS, you know one of the most popular billing
        NABU fees/Mastercard access fees                         methods  is  interchange  pass-through  plus  the  markup.
                                                                 Previously, statement analysis was straightforward to
        As of 2018, Mastercard set the Network Access and Brand   perform for this type of pricing. Not so much anymore.
        Usage (NABU) fee at $.0195. All processors include this fee   We have found countless statements that indicated the
                                                                 merchant is set up on pass-through plus, but the inter-
                                                                 change was marked up in addition to the agreed-upon
             The big sell is to reduce the cost of               markup on the statement. We've seen anywhere from .05
         processing by converting signature-based                basis point to, in one case, 90 basis points. If you know
                                                                 interchange, it's easy to spot this and see that the inter-
           transactions to PIN debit transactions.               change is marked up, and a discount rate is being billed.
             This is enticing to merchants, as it                This is another great opportunity to offer savings.
           reduces the risk of chargebacks if they               PCI DSS noncompliance fees
          are running more PIN debit transaction                 PCI DSS stands for the Payment Card Industry Data Se-
         than signature transactions. The problem                curity Standard. It is a set of rules regarding secure credit
           is that PIN debt isn't always a good fit              card acceptance. Any business that accepts credit cards is
                                                                 required to be PCI compliant. In addition to taking mea-
         for small-ticket merchants or high-traffic              sures to secure their systems, merchants are also required
                           businesses                            to fill out a Self-Assessment Questionnaire (SAQ) as part
                                                                 of their compliance.

        32
   27   28   29   30   31   32   33   34   35   36   37