Page 37 - GS190902
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Education





        of its acquiring bank or another      acquiring bank and payment networks to deliver merchant transaction data to
        registered entity.                    the payment networks. Processors are large and important participants in the
                                              acquiring business.
        Sub-ISO/agent/ISA/MLS
        These entities or individuals are     Hopefully, these rough definitions demystify some of the players in the
        typically independent contractors     industry.
        who solicit merchants on behalf of    In publishing The Green Sheet, neither the author nor the publisher is engaged in rendering legal,
        an ISO or acquiring bank, but unlike   accounting or other professional services. If legal advice or other expert assistance is required,
        some ISOs, are not usually registered.   the services of a competent professional should be sought. For further information on this article,
        It can be hard to pinpoint the        please contact Adam Atlas, Attorney at Law by email at atlas@adamatlas.com or by phone at
        differences between an ISO, agent,    514-842-0886.
        merchant level salesperson (MLS) or
        independent sales agent (ISA), but
        the best way to distinguish between
        an ISO and the others relates to the
        degree of responsibility assumed
        by the entity, such as minimum
        revenue, liability for merchant losses
        and  registration  –  each  of which
        could make the entity either more of
        an ISO or more of an agent/MLS/ISA.
        Referral agent

        A referral agent is like a sub-ISO
        or  agent, with  one  key  difference:
        referral agents do not negotiate
        pricing with merchants. Common
        referral  agents are  chambers of
        commerce, community banks and
        businesses in a position to send
        merchants to ISOs, as warm leads, but
        not in a position to negotiate pricing
        or collect merchant applications.
        Gateway

        A gateway undertakes for a merchant
        or an ISO (for the benefit of merchants)
        to create a secure connection between
        the merchant's POS and an acquiring
        bank or network. The purpose of the
        connection is to convey transaction
        data. Gateways are data pipelines,
        and they are not usually engaged in
        any financial element of the payment
        transaction.
        Super-ISO
        In short, a super-ISO is a big ISO.
        Some super-ISOs have purchased
        other ISOs, and combined, each
        constitutes  an  extremely   large
        business that is responsible for many
        thousands of merchants.
        Processor
        A processor is a sophisticated
        gateway that is authorized by an

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